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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing full-funnel demand generation strategies, leveraging analytics to optimize marketing programs and drive pipeline growth in a B2B software or Enterprise SaaS environment.
Highest-signal resume keywords
Demand GenerationFull-Funnel Marketing CampaignsSalesforce ProficiencyHubSpot ProficiencyAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationFull-Funnel Marketing CampaignsPipeline GrowthCampaign Performance EvaluationData-Driven Insights
Soft Skills
Collaborative LeadershipClear CommunicationOrganizational Skills
Tools & Technologies
SalesforceHubSpotLinkedIn Campaign ManagerClay
Industry Keywords
B2B SoftwareEnterprise SaaSGo-To-Market InitiativesMulti-Channel Campaigns
About the role
Key responsibilities & impact- Serve as a strategic marketer driving Enterprise go-to-market initiatives
- Generate a high-converting pipeline for Benevity’s global business
- Own a dedicated portfolio
- Design and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
- Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
- Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
- Lead multi-channel campaigns delivering engaging, outcome-focused experiences for prospective clients
- Collaborate with channel partners to identify and execute the most effective media mix for target audiences
- Own lead volume and pipeline targets
- Foster interdepartmental relationships for consistent messaging and seamless campaign execution
- Evaluate campaign performance using key analytics and optimize marketing programs
- Share data-driven insights and strategic recommendations with leadership
Requirements
What you’ll need- 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS
- Demonstrated success designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth
- Hands-on proficiency with Salesforce and HubSpot
- Familiarity or experience with LinkedIn Campaign Manager and Clay
- Collaborative leadership approach and ability to align cross-functional teams toward shared goals
- Strong analytical skills and ability to translate marketing metrics into actionable campaign improvements
- Clear communication style for sharing insights and influencing partners without direct authority
- Strong organizational skills to balance high-priority deliverables effectively
- Legally authorized to work in the country where currently based
Benefits
Comp & perks- Flexible hybrid approach to where we work
- No set requirement for in-office time
- Growth opportunities
- Caring co-workers
- Employee resource groups
- Diversity, equity, inclusion and belonging initiatives
- Equal opportunities
- Hiring and assessment accommodations for candidates with disabilities