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Benevity

Demand Generation Manager

Benevity

. Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels .

Posted 9/18/2026full-timeCalgary • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing full-funnel demand generation strategies, leveraging analytics to optimize marketing programs and drive pipeline growth in B2B software or Enterprise SaaS environments.

Highest-signal resume keywords
Demand GenerationFull-Funnel Marketing CampaignsSalesforce ProficiencyHubSpot ProficiencyAnalytical Ability

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Demand GenerationFull-Funnel Marketing CampaignsCampaign Performance EvaluationMarketing Metrics AnalysisLead Volume Management
Soft Skills
Clear CommunicationOrganizational SkillsCross-Functional Team Alignment
Tools & Technologies
SalesforceHubSpotLinkedIn Campaign ManagerClay
Industry Keywords
B2B SoftwareEnterprise SaaSPipeline GrowthMarketing InitiativesInterdepartmental Collaboration

About the role

Key responsibilities & impact
  • Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
  • Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
  • Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
  • Lead multi-channel campaigns delivering engaging, outcome-focused experiences for prospective clients
  • Collaborate with channel partners to identify and execute the most effective media mix for target audiences
  • Own lead volume and pipeline targets, ensuring high-quality conversions that support business growth
  • Foster interdepartmental relationships for consistent messaging and seamless campaign execution
  • Evaluate campaign performance using analytics to optimize marketing programs
  • Share data-driven insights and strategic recommendations with leadership

Requirements

What you’ll need
  • 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS
  • Demonstrated success designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth
  • Hands-on proficiency with Salesforce and HubSpot
  • Familiarity or experience with LinkedIn Campaign Manager and Clay
  • Ability to align cross-functional teams toward shared goals
  • Strong analytical ability and experience translating marketing metrics into campaign improvements
  • Clear communication style for sharing insights and influencing partners without direct authority
  • Strong organizational skills to balance high-priority deliverables effectively
  • Legally authorized to work in the country where currently based

Benefits

Comp & perks
  • Flexible hybrid work approach
  • No set requirement for in-office time for people located near an office
  • Innovative work
  • Growth opportunities
  • Caring co-workers
  • Work with a sense of purpose
  • Employee resource groups
  • Diversity, equity, inclusion and belonging initiatives
  • Accommodations throughout the hiring or assessment process for candidates with disabilities