CRM Executive

BENKO DIGITAL

. Own the end-to-end setup and execution of CRM campaigns across email, SMS, push notifications, onsite messages, pop-ups and banners .

Posted 10/2/2026full-timeSt Julians • MaltaJuniorMid-Level💰 €30,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing CRM campaigns, including email, SMS, and push notifications, while ensuring compliance with market regulations and responsible gaming requirements. Proficient in French and English, with strong organizational skills to handle multiple projects and deliver accurate campaign content.

Highest-signal resume keywords

CRM Campaign ManagementIGaming Industry ExperiencePlayer SegmentationCampaign Performance TrackingBilingual French and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Data AnalysisPromotional MechanicsA/B TestingQuality AssuranceContent Localization

Soft Skills

Attention to DetailOrganizational SkillsProactive Problem SolvingCollaborative Communication

Tools & Technologies

CRM PlatformsBack-Office SystemsExcelGoogle Sheets

Industry Keywords

IGamingResponsible GamingCustomer JourneysRetentionPromotions Operations

About the role

Key responsibilities & impact

Own the end-to-end setup and execution of CRM campaigns across email, SMS, push notifications, onsite messages, pop-ups and banners
Implement promotions within CRM platforms and back-office systems, ensuring accurate targeting, segmentation, offer setup and timing
Conduct thorough pre-launch QA covering copy, links, assets, translations, segmentation, scheduling and customer journeys
Support the setup and maintenance of automated journeys and recurring campaigns, keeping campaign records and documentation up to date
Write, edit and localise French-language campaign content in line with brand tone of voice, campaign objectives and compliance requirements
Manage translations, ensuring accuracy and on-time delivery
Prepare clear briefs and coordinate with Design, Content and Tech to obtain assets and resolve setup issues, flagging missing information or blockers early
Ensure all promotions and communications comply with market-specific regulations, responsible gaming requirements and internal procedures
Monitor live campaigns and customer journeys, troubleshooting and escalating issues as required
Track and report campaign performance, including open rates, CTR, conversions, deposits and reactivations
Contribute to post-campaign reviews and A/B testing, recommending improvements to targeting, execution and customer journeys

Requirements

What you’ll need

Minimum 2 years’ experience in the iGaming industry (e.g. retention, customer support, VIP, casino or promotions operations)
Working knowledge of player segmentation, bonusing and promotional mechanics
Familiarity with iGaming back-office systems and responsible gaming requirements
Comfortable working with campaign data and core performance metrics; proficient in Excel or Google Sheets
Native or near-native French, written and spoken
Fluent English, written and spoken
Exceptional attention to detail and a high standard of accuracy
Strong organisational skills, with the ability to manage multiple deadlines and stakeholders
Proactive and solution-oriented, raising issues early rather than late
Clear, collaborative communicator across creative and technical teams