Paid Media Specialist

Benzinga

. Develop and execute paid media strategies across Google Ads and Bing Ads platforms .

Posted 10/1/2026full-timeRemote • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing paid media strategies across Google Ads and Bing Ads, with a strong focus on campaign optimization, budget management, and data analysis to drive performance and achieve business objectives.

Highest-signal resume keywords

Google Ads ManagementBing Ads ManagementPPC OptimizationData AnalysisBudget Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchAudience TargetingCampaign OptimizationA/B TestingConversion TrackingExcel Data ManipulationGoogle AnalyticsReporting ToolsBidding StrategiesPerformance Metrics Analysis

Soft Skills

Excellent CommunicationDetail-OrientedHighly OrganizedGrowth MindsetPresentation Skills

Tools & Technologies

Google AdsBing AdsGoogle AnalyticsGTMExcelGoogle Sheets

Industry Keywords

Paid Media StrategiesE-Commerce CampaignsLead-Generation CampaignsSearch Engine MarketingCompetitive Analysis

About the role

Key responsibilities & impact

Develop and execute paid media strategies across Google Ads and Bing Ads platforms
Conduct keyword research and audience targeting to structure campaigns effectively
Set up campaign parameters, including bidding, budgets, ad groups, and targeting
Perform ongoing campaign optimizations by adjusting bids, updating keywords, and refreshing creatives
Identify growth opportunities and recommend strategies to expand reach and visibility
Implement A/B testing for ad copy, landing pages, and targeting methods
Monitor daily spend across paid search channels and ensure campaigns remain within budget
Forecast and allocate budgets to meet performance and business objectives
Provide budget pacing reports and recommendations for adjustments
Track, measure, and analyze campaign metrics including CPC, CTR, CPA, and ROAS
Generate weekly, monthly, and quarterly campaign performance reports with insights and recommendations
Present findings to stakeholders and explain complex data insights clearly
Collaborate with marketing and creative teams on ad copy and landing pages
Collaborate with SEO specialists to maximize overall search visibility
Coordinate with Sales, Product, and other departments to align campaign objectives with business goals
Stay current with industry trends, platform updates, and search engine marketing best practices
Conduct competitive analysis and propose new channels, platforms, or strategies for testing and scaling

Requirements

What you’ll need

3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads
Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments is a plus
Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools
Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies
Familiarity with conversion tracking (GTM, pixel implementation, etc.)
Advanced knowledge of Excel/Google Sheets for data manipulation and reporting
Ability to interpret large data sets and derive actionable insights
Excellent communication and presentation skills
Detail-oriented, highly organized, and able to manage multiple projects simultaneously
A growth mindset with a passion for continuous learning and improvement