Benzinga

Performance Marketing

• Develop and execute paid media strategies across Google Ads and Bing Ads platforms
• Conduct keyword research and audience targeting to structure campaigns effectively
• Set up campaign parameters, including bidding, budgets, ad groups, and targeting
• Perform ongoing campaign optimizations by adjusting bids, updating keywords, and refreshing creatives
• Identify growth opportunities and recommend strategies to expand reach and visibility
• Implement A/B testing for ad copy, landing pages, and targeting methods
• Monitor daily spend across paid search channels and ensure campaigns remain within budget
• Forecast and allocate budgets to meet performance and business objectives
• Provide budget pacing reports and recommendations for adjustments
• Track, measure, and analyze campaign metrics including CPC, CTR, CPA, and ROAS
• Generate weekly, monthly, and quarterly campaign performance reports with insights and recommendations
• Present findings to stakeholders and explain complex data insights clearly
• Collaborate with marketing and creative teams on ad copy and landing pages
• Collaborate with SEO specialists to maximize overall search visibility
• Coordinate with Sales, Product, and other departments to align campaign objectives with business goals
• Stay current with industry trends, platform updates, and search engine marketing best practices
• Conduct competitive analysis and propose new channels, platforms, or strategies for testing and scaling

Paid Media Specialist

Analytics Engineer

• Write SQL that transforms raw data into structured datasets as part of a data pipeline and makes them usable in dashboards
• Support existing reporting and develop new reporting and dashboard work
• Design and build SQL data models connecting to a source dataset
• Build a Looker Studio dashboard
• Validate the dashboard with a stakeholder and present the dashboard and findings
• Conduct data quality checks and identify and troubleshoot common data issues
• Collaborate with stakeholders to ensure dashboard deliverables answer the business question being asked
• Present findings and recommendations to technical and non-technical audiences
• Use AI coding assistants to accelerate work while understanding, verifying, and explaining all code

Paid Media Specialist

Analytics Engineer Intern