EMEA IT CRM Manager

Berlin Packaging EMEA

. Act as Salesforce Product Owner for Berlin Packaging EMEA .

Posted 9/24/2026full-timeTrezzano Sul Naviglio • ItalySeniorLead💰 €50,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Salesforce Product Ownership, functional analysis, and solution design within the CRM ecosystem, ensuring compliance with GDPR and optimizing commercial processes. Proven ability to manage Salesforce demand backlogs and integrate with ERP systems while facilitating collaboration across business and technical teams.

Highest-signal resume keywords

Salesforce Product OwnershipFunctional AnalysisSolution DesignCRM OperationsGDPR Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Salesforce Sales CloudSalesforce Service CloudProcess MappingData ModellingIntegration with ERPAI ApplicationsB2B Account ManagementCross-Border LogisticsQuoting and Order ManagementGDPR Knowledge

Soft Skills

Excellent CommunicationStakeholder ManagementFacilitation Skills

Tools & Technologies

MuleSoftJiraAsanaMS Project

Industry Keywords

CRM EcosystemCommercial ProcessesEcommerce IntegrationMarketing AutomationData Quality Governance

Tech Stack

Tools & technologies

CloudERP

About the role

Key responsibilities & impact

Act as Salesforce Product Owner for Berlin Packaging EMEA
Lead functional analysis, solution design and demand management across the CRM ecosystem
Assess commercial and service processes, identifying gaps, workarounds, duplicated effort and data-quality issues
Document and map end-to-end processes, including process flows, swimlanes, data flows, roles and responsibilities
Design solutions with business owners and development teams, including workshops, user stories, acceptance criteria, feasibility testing and business sign-off
Act as design authority for CRM changes
Own, prioritise and manage Salesforce demand backlogs across EMEA
Translate business requirements into functional specifications and solution designs
Coordinate with technical teams and delivery partners
Own UAT coordination, release readiness and sign-off
Maintain and enhance Salesforce CRM modules and the platform roadmap
Support Salesforce data modelling and configuration while safeguarding data quality and governance
Ensure CRM and marketing processes are GDPR-compliant
Monitor CRM performance, adoption and user feedback
Coordinate application maintenance and support resources
Support Salesforce integration with EMEA-wide ERP systems
Design and oversee integrations with ERP, ecommerce, marketing automation and data-quality tools
Define integration patterns, data ownership rules and reconciliation logic
Liaise with Sales, Marketing, Customer Service and eCommerce teams
Improve end-to-end commercial processes for physical goods, from lead and quote through order, fulfilment, delivery and after-sales
Account for cross-border trade requirements including entities, Incoterms, currencies, taxation and customs
Connect ecommerce, B2B email marketing and sales customer data, journeys and reporting
Collaborate with IT and external partners on scalability and performance
Support AI applications such as lead scoring, churn prediction, quoting support, next-best actions and service automation
Contribute to the AI learning path for CRM innovation with data-handling and governance guardrails

Requirements

What you’ll need

Bachelor’s or Master’s degree in Business Administration, Industrial Engineering, Information Systems or a related field
Minimum 7 years of experience in the Salesforce ecosystem, with a focus on functional analysis, solution design and CRM operations, including time in a senior or lead capacity
Proven experience owning a CRM backlog and managing delivery through internal teams and external partners
Strong understanding of sales and service business processes for physical goods — quoting, pricing, order management, stock and fulfilment — preferably in B2B packaging, distribution or manufacturing
Familiarity with cross-border logistics and international trade within EMEA
Solid grasp of B2B account management, customer hierarchies, renewals and repeat business
Working knowledge of GDPR as it applies to CRM and marketing data
Proven experience with Salesforce Sales Cloud and Service Cloud
Demonstrated experience integrating Salesforce with other systems, particularly ERP; familiarity with MuleSoft is highly desirable
Understanding of ecommerce and marketing automation ecosystems and CRM integration
Familiarity with Jira, Asana or MS Project
Ability to facilitate workshops and design sessions with business and technical audiences
Hands-on process mapping and documentation skills
Excellent communication and stakeholder management skills
English at C2 level (mastery) required
Ability to work with AI tools and digital platforms

Benefits

Comp & perks

A collaborative and innovative work environment
Hybrid working model
Opportunities to lead strategic CRM initiatives across EMEA
A central role in a region-wide ERP and digital transformation programme
Exposure to cutting-edge technologies and AI-driven transformation