Product Owner – Data Analytics

Berliner Verlag

. End-to-end ownership of analytics tools such as Google Analytics and Marfeel, as well as the experimentation infrastructure .

Posted 10/14/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analytics tool ownership, including Google Analytics and Marfeel, while effectively managing product roadmaps and KPIs to enhance customer experience. Proficient in translating complex data insights into actionable recommendations for diverse audiences.

Highest-signal resume keywords

Product OwnershipData AnalyticsAgile MethodologiesKPI DevelopmentA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data VisualizationData GovernanceMetrics DevelopmentScrumKanbanUser Story CreationExperiment DesignTechnical ImplementationCustomer Journey AnalysisAd Hoc Analysis

Soft Skills

CommunicationCollaborationProblem-SolvingAdaptabilityHands-On Mentality

Tools & Technologies

Google AnalyticsMarfeelDashboard Creation ToolsUX/UI Design Tools

Industry Keywords

PublishingMediaE-CommerceData-Driven Decision-MakingCustomer Behavior Analysis

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

End-to-end ownership of analytics tools such as Google Analytics and Marfeel, as well as the experimentation infrastructure
Develop the analytics roadmap, communicate the product vision, and manage releases from concept through go-live
Advise business teams on relevant KPIs and produce ad hoc analyses
Develop benchmarks and metrics for the development team and the business
Define, implement, and monitor KPIs to measure customer behavior across the entire customer journey
Identify friction points, derive optimization measures, and align features with customer needs
Formulate hypotheses, design, and independently evaluate A/B tests and other experiments
Translate business, data, and user needs into epics, user stories, and acceptance criteria
Prioritize the backlog jointly with the Product team
Own the technical implementation of relevant features and serve as the key point of contact for the development team
Act as a bridge between business and technology, and facilitate and evaluate requirements
Monitor industry developments, emerging technologies, and user expectations, and translate them into product recommendations

Requirements

What you’ll need

3–5 years of experience as a Product Owner or Product Manager, ideally with a focus on Data Analytics or Product Analytics
University degree in Business Informatics, Data Science, Business Administration, Media Informatics, or a comparable field—or equivalent relevant professional experience
Proven experience managing agile teams using Scrum/Kanban
Experience managing requirements independently
Understanding of data visualization and the creation of meaningful dashboards
Sound understanding of data governance, data-driven decision-making, and the development of scalable metrics
Ability to translate data into clear recommendations for technical and non-technical audiences
Strong hands-on mentality
Excellent written and spoken German and English
Experience with digital products in publishing, media, or e-commerce is a plus
Software development background is a plus
Knowledge of UX principles and experience working with UX/UI design teams is a plus

Benefits

Comp & perks

Freedom to shape your work and take ownership
Meaningful work with real impact
Permanent employment with trust-based working hours
High level of autonomy
Modern office directly at Alexanderplatz with impressive views across the city
Excellent public transport connections
Open and collaborative company culture
Personal and professional development opportunities
Career development prospects and the opportunity to take on greater responsibility and develop new skills