Berliner Verlag

Data Analyst

• End-to-end ownership of analytics tools such as Google Analytics and Marfeel, as well as the experimentation infrastructure
• Develop the analytics roadmap, communicate the product vision, and manage releases from concept through go-live
• Advise business teams on relevant KPIs and produce ad hoc analyses
• Develop benchmarks and metrics for the development team and the business
• Define, implement, and monitor KPIs to measure customer behavior across the entire customer journey
• Identify friction points, derive optimization measures, and align features with customer needs
• Formulate hypotheses, design, and independently evaluate A/B tests and other experiments
• Translate business, data, and user needs into epics, user stories, and acceptance criteria
• Prioritize the backlog jointly with the Product team
• Own the technical implementation of relevant features and serve as the key point of contact for the development team
• Act as a bridge between business and technology, and facilitate and evaluate requirements
• Monitor industry developments, emerging technologies, and user expectations, and translate them into product recommendations

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