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Product Manager – Growth & Website
Berlitz US. Own the website, GEO, and acquisition funnel for Career Professionals and Self Serve Employers segments .
About the role
Key responsibilities & impact- Own the website, GEO, and acquisition funnel for Career Professionals and Self Serve Employers segments
- Own self-serve conversion from first visit through signup, upgrade, and handoff to the Assisted tier
- Own B2P and SMB messaging in practice and assess whether it converts
- Produce an evidence-backed answer to the LTV:CAC question
- Document the Critical User Journey for the self-serve signup and upgrade path
- Drive self-serve revenue growth and determine whether the role should become a permanent Senior PM seat
Requirements
What you’ll need- Real self-serve growth experience, including funnel optimization, conversion, GEO, and a track record of moving a number without a sales team's help
- Comfort being precise about what the product actually does
- Ability to distinguish messaging for the core learner product from Command, which Self Serve Employers do not receive
- Bias toward writing things down and building documentation in an open-whitespace environment
- Legal right to work in the country where the job is located
Benefits
Comp & perks- Inclusive global workplace
- Equal opportunity to belong, contribute and grow