Key Account Manager – Wales & Southwest England

BESA Group

. Manage, retain and grow BESA contractor membership within the allocated geographical area .

Posted 9/29/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong relationship management and account management capabilities, with a focus on member engagement and retention within the building engineering services sector. Proficient in using CRM systems to track opportunities and manage member accounts effectively.

Highest-signal resume keywords

Account ManagementMembership EngagementRelationship ManagementCRM Systems ExperienceCommercial Awareness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account ManagementMembership EngagementRetention Risk IdentificationGrowth Opportunity IdentificationPortfolio Management

Soft Skills

Strong CommunicationFollow-Up DisciplineCollaborative Work

Tools & Technologies

IMIS

Industry Keywords

Building Engineering ServicesM&EHVACFMConstruction Supply ChainsTrade AssociationCompliance-Led EnvironmentCompetenceTechnical StandardsContractor Assurance

About the role

Key responsibilities & impact

Manage, retain and grow BESA contractor membership within the allocated geographical area
Build and maintain relationships with key contacts across member businesses
Understand members’ businesses, priorities, challenges and use of BESA support services
Identify retention risks early and take action before membership renewal becomes a concern
Ensure members understand and access BESA support, engagement activities, certificate schemes and benefits
Identify and develop new contractor membership opportunities
Support regional growth through Member Pledge, referrals, supply chain opportunities, former members, event leads and warm introductions
Progress opportunities directly or hand them over to the sales team where appropriate
Track opportunities and account information in iMIS
Identify suitable members for the BESA Member Pledge and support signed relationships
Work with Membership Operations to clean, map, upload and tag supply chain lists in iMIS
Support conversion of supply chain contractors into full BESA contractor membership
Represent BESA across Wales and the allocated geographical area
Attend member meetings, events, sector events and engagement activities
Promote BESA as the trade body for building engineering services contractors
Identify opportunities for member stories, case studies, insight and examples of member value
Feed member challenges, retention risks, market trends and growth opportunities back into the business
Deliver account plans, monthly RAG reporting, new membership opportunities, Member Pledge relationships, supply chain growth, accurate iMIS records and weekly/monthly reporting

Requirements

What you’ll need

Candidates must reside in Wales and have a strong connection to the country
Experience in account management, key account management, membership engagement or business development
Strong relationship management skills
Ability to manage a portfolio of accounts
Ability to identify retention risk and growth opportunities
Strong communication and follow-up discipline
Commercial awareness
Experience using CRM or membership management systems
Ability to work independently across an allocated region or account base
Ability to work collaboratively with internal teams
Desirable: knowledge of building engineering services, M&E, HVAC, FM or construction supply chains
Desirable: experience in a membership body, trade association or compliance-led environment
Desirable: understanding of competence, technical standards, procurement or contractor assurance
Desirable: experience supporting member retention, account growth or regional engagement
Desirable: experience with supply chain-led growth or referral-led sales

Benefits

Comp & perks

BESA business support including Technical, Employment, Health and Safety, Legal & Commercial, and Training & Skills
Region & Nation meetings, Specialist Group and Committee meetings, and Business Networking Events
Additional Certificate Schemes and Benefits including REFCOM, VHR, SFG20, Welplan and wider BESA Group services where relevant
Diverse and inclusive workplace
Remote work arrangement