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Digital Retail Specialist
Best Buy Canada. Launch products, campaigns, and promotions across BestBuy.ca and other channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in eCommerce and digital marketing, with a strong focus on driving KPIs such as traffic and conversion through data-driven insights and effective merchandising tactics. Proven ability to lead teams, mentor members, and translate strategic initiatives into actionable execution across various channels.
Highest-signal resume keywords
ECommerce ExperienceDigital Marketing StrategyData AnalysisSEO KnowledgeTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
KPI ManagementData-Driven InsightsDigital MerchandisingLanding Page OptimizationContent Placement
Soft Skills
Clear CommunicationGrowth-Oriented MindsetAnalytical Thinking
Tools & Technologies
Adobe AnalyticsGoogle AnalyticsExcelWeb Content Management Platforms
Industry Keywords
Market AnalysisCustomer BehaviorConversion OptimizationPromotionsCampaign Management
About the role
Key responsibilities & impact- Launch products, campaigns, and promotions across BestBuy.ca and other channels
- Translate strategy into execution across web, marketing, and in-store touchpoints
- Monitor business performance and customer behavior to uncover optimization opportunities
- Lead initiatives to improve discoverability and conversion through SEO, content placement, and merchandising tactics
- Use data to tell a story and share insights that influence business decisions beyond the immediate scope
- Conduct market and trend analysis to stay ahead of the competition
- Support and mentor team members, helping the team deliver at its best
Requirements
What you’ll need- 3+ years of experience in eCommerce or digital marketing
- Strong understanding of KPIs like traffic, conversion, AOV, and margin—and how to drive them
- Proficiency with Adobe Analytics, Google Analytics, Excel, and web content management platforms
- Sharp analytical instincts and the ability to turn data into clear, actionable insights
- Familiarity with digital merchandising tactics such as product placement and landing page optimization
- SEO knowledge is a plus
- Clear, confident communication skills and the ability to align teams around the “why”
- A curious, growth-oriented mindset and a drive to continuously improve
Benefits
Comp & perks- Remote-first work environment
- In-person interactions 5 days per quarter for strategic, collaborative, and social purposes
- Employee discounts on awesome tech from day one
- Flexible health benefits
- Wellness program
- Training programs to build new and transferable skills