Marketing

Best Home Health Providers, Inc.

. Direct daily marketing operations and implement marketing and sales initiatives .

Posted 9/19/2026full-timeSanta Clara • California • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in healthcare marketing management, including developing marketing plans, negotiating contracts, and ensuring compliance with regulations. Proven ability to lead teams, manage budgets, and strengthen community relationships to enhance service perceptions.

Highest-signal resume keywords

Healthcare Marketing ManagementContract NegotiationTeam LeadershipMarket AssessmentBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Plan DevelopmentPromotional StrategyBudgetingMarket AssessmentContract Negotiation

Soft Skills

Strong CommunicationNegotiation SkillsPublic RelationsAssertivenessFlexibility

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration

Industry Keywords

HealthcareManaged Care OrganizationsReferral SourcesCommunity PartnersAnti-Kickback Rules

About the role

Key responsibilities & impact

Direct daily marketing operations and implement marketing and sales initiatives
Develop marketing plans and promotional strategies to meet budgeted volume goals
Recruit, orient, supervise, and manage the marketing/sales team
Establish and maintain relationships with referral sources, customers, community partners, and payers
Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers
Ensure marketing staff comply with anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials requirements
Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation
Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources
Strengthen perceptions of Best Home Health Providers Inc as a high-quality service provider
Participate in strategic planning and identify opportunities for new or improved services based on customer needs
Monitor and report the cost-effectiveness of marketing efforts

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, or a related field
At least three years of healthcare marketing management experience
Supervisory ability
Business-management knowledge
Strong communication, negotiation, and public-relations skills
Ability to market assertively while interacting tactfully with customers and the community
Autonomy
Organization
Assertiveness
Flexibility
Cooperation

Benefits

Comp & perks

Generous PTO Policy
Wellness Days
Paid Sick Days
Paid Bereavement Leave
Skills Training & Development
Company Social Events
Referral Bonus
401(k) With A Company Match
Health Insurance (Medical, Dental, and Vision Options)
FSA