Director, Martech Platform – Adobe

Best Western Hotels & Resorts

. Own the strategy, roadmap, and architectural direction of the martech stack anchored in Adobe Experience Cloud .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $160,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Adobe Experience Cloud, including AEP, Real-Time CDP, and Adobe Target, while leading martech strategy and architecture. Proven ability to manage cross-functional teams, drive platform adoption, and ensure compliance with data governance and privacy regulations.

Highest-signal resume keywords

Adobe Experience Cloud ExpertiseMartech Strategy DevelopmentData Governance ComplianceCross-Functional Team LeadershipChange Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Adobe Experience PlatformReal-Time CDPAJOCJAAPIsMicroservicesEvent-Driven ArchitectureIdentity Resolution StrategyData FlowsService Orchestration

Soft Skills

Exceptional Stakeholder CommunicationLeadershipCollaborationProblem-SolvingInnovation

Tools & Technologies

OneTrustCloudflareTwilio SendGridGoogleAWS

Certifications & Qualifications

Adobe Certified Multi-Solution ArchitectAEP FoundationsAEP ArchitectAEP Data EngineerReal-Time CDP DeveloperAJO Developer

Industry Keywords

MartechDigital Marketing TechnologyMarketing OperationsData ComplianceConsumer Brand Experience

Tech Stack

Tools & technologies

AEMAWSCloudCyber SecurityMicroservices

About the role

Key responsibilities & impact

Own the strategy, roadmap, and architectural direction of the martech stack anchored in Adobe Experience Cloud
Define how the platform evolves, integrates with the broader digital ecosystem, and enables personalization at scale
Guide execution of the Adobe implementation, establish a personalization managed services operating model, and build the internal Martech Platform team
Own partner and vendor relationships and transition the platform from implementation to internal ownership
Define a multi-year Martech Platform roadmap for personalization, content supply chain, cross-channel content reuse, AI-driven automation, and customer journey orchestration
Advise business and technology leadership and present architecture recommendations, trade-offs, risks, and options
Translate business objectives and product priorities into architectural direction, technical enablers, and delivery runway
Estimate effort, complexity, and dependencies for features and initiatives
Evaluate emerging technologies, platform extensions, and tools, making build/buy/partner recommendations
Manage a cross-functional team responsible for architecture, integrations, data collection, data engineering, governance, and administration
Define career development frameworks and foster innovation, agility, and continuous improvement
Lead solution architecture for integration patterns, data flows, dependencies, and platform standards
Partner with product managers on solution vision, roadmap, and sequencing
Establish standardized processes for personalization use-case intake, requirements, solution design, implementation, and measurement
Ensure designs, integrations, and configurations comply with architecture, cybersecurity, privacy, compliance, supportability, and cost standards
Contribute to architecture governance, design standards, review forums, sign-off processes, and decision documentation
Partner with content and creative teams to scale content creation, reuse, and delivery
Provide technical guidance and quality oversight to SI partners and managed services teams
Serve as technology liaison to Cybersecurity, GRC, Legal, and Privacy
Own consent and preference management configuration and platform data-privacy obligations
Contribute to data governance policies, DULE labeling, ABAC design, privacy documentation, reviews, audits, and reporting
Manage the platform budget, licensing, consumption controls, contracts, infrastructure, and personnel costs
Own relationships with Adobe, OneTrust, Cloudflare, Twilio SendGrid, Google, AWS, agencies, SI partners, and managed services partners
Manage engagement scope, SOW deliverables, knowledge transfer, and transition planning
Drive accountability and quality from external partners and resolve issues proactively
Champion adoption across Marketing, eCommerce, and product engineering teams
Define and track KPIs for adoption, business impact, time-to-value, revenue growth, conversion, and customer lifetime value
Design and manage training, enablement, documentation, onboarding, and change-management programs
Define the operating model for internal teams, agencies, and managed services to interact with and consume the platform

Requirements

What you’ll need

Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field, or equivalent practical experience
10+ years of martech, digital marketing technology, marketing operations, or digital experience platform experience
Meaningful track record of technology platform implementation, strategy, and leadership
Deep hands-on experience with Adobe Experience Cloud, specifically AEP, Real-Time CDP, AJO, CJA with Content Analytics, Adobe Experience Manager Sites and Assets, Dynamic Media, Adobe Target, and Workfront
Experience transitioning from hands-on technical execution to platform strategy, architecture, and team leadership
Deep understanding of identity resolution strategy, including cross-device identity stitching, identity namespace design, merge policy governance, and authenticated versus unauthenticated profile management within AEP
Understanding of data governance, CCPA/GDPR, consent management, and martech data compliance obligations
Change management experience, including enablement programs, adoption, organizational readiness, and platform utilization measurement
Experience managing complex SI partner and managed services relationships, SOW oversight, budget accountability, and knowledge transfer
Experience architecting across applications, cloud platforms, APIs, integrations, data flows, identity, and security domains
Strong understanding of APIs, microservices, event-driven architecture, and service orchestration
Experience partnering with product managers and estimating and planning roadmap work
Exceptional stakeholder communication with executives, product teams, architects, and engineering teams
Experience building or leading a martech platform team from the ground up
Direct implementation experience with Adobe Experience Platform, Real-Time CDP, AJO, and CJA
One or more Adobe certifications: Adobe Certified Multi-Solution Architect, AEP Foundations, AEP Architect, AEP Data Engineer, Real-Time CDP Developer, or AJO Developer / Practitioner
Experience with PCI DSS, GDPR, PII handling, and compliance-relevant data flows
Experience with OneTrust or similar consent and preference management platforms
Hospitality, travel, or consumer brand experience
Experience defining operating models for martech platforms serving marketing, eCommerce, and agency teams

Benefits

Comp & perks

Bonus eligible
Remote work from home office