CRM Executive, DACH

Bet On Talent

. Write, review, and proofread CRM content and translations for the German market .

Posted 11/11/2026full-timeMaltaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM content creation and campaign execution, with a strong focus on player lifecycle management and data-driven insights. Proficient in both English and German, ensuring culturally relevant messaging aligned with brand voice.

Highest-signal resume keywords

CRM Content CreationPlayer Lifecycle ManagementData-Driven InsightsFast Track CRMCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Campaign ExecutionContent ProofreadingAudience SegmentationKPI MonitoringOnboarding FlowsReactivation CampaignsLoyalty TriggersVIP JourneysCultural RelevanceBrand Tone Alignment

Soft Skills

Excellent Communication SkillsCollaborationActionable Insights Presentation

Tools & Technologies

Fast Track CRMAutomation Tools

Industry Keywords

Engagement KPIsConversion KPIsRetention KPIsCampaign PlanMarketing Collaboration

About the role

Key responsibilities & impact

Write, review, and proofread CRM content and translations for the German market
Ensure messaging is linguistically accurate, culturally relevant, and aligned with the brand tone of voice
Set up and execute CRM campaigns across all available channels according to the agreed campaign plan
Build personalized player lifecycles, including onboarding flows, reactivation campaigns, loyalty triggers, and VIP journeys
Use data-driven insights to create segmented audiences for tailored communication
Monitor campaign performance and analyze engagement, conversion, and retention KPIs
Bring actionable insights back to the team to drive continuous improvement
Collaborate with Marketing, Product, and VIP teams to align CRM strategies with business goals

Requirements

What you’ll need

Excellent written and verbal communication skills in both English and German
Hands-on experience with Fast Track CRM or similar automation tools
Strong knowledge of player lifecycle management, covering onboarding, retention, reactivation, and churn prevention
A data-driven mindset with the ability to interpret campaign results and present findings clearly to the team

Benefits

Comp & perks

28 days unavailable days & public holidays
Relocation package to Malta if you prefer to relocate
Fully set-up kitchen and smoothie machine in the office
Hangout zone equipped with a PS5
Specialty coffee orders on Mondays
Healthy lunches on Wednesdays
Private health insurance
Wellness allowance
Exclusive discounts at local restaurants and businesses
Extended second-parent leave policy
Your own private parking space
Legendary Summer & Christmas events