Bet On Talent

Manager

• Own the cross-sell strategy across multiple casino brands
• Define how players discover, trial, and adopt second and third products
• Map cross-brand journeys to lifecycle stage and player motivation
• Build a forward-looking cross-sell roadmap with department heads
• Identify cross-sell opportunities across CRM, Marketing, Operations, and Product
• Design cross-sell approaches for each team and channel and brief delivery teams
• Identify high-value cross-sell cohorts, migration triggers, and key moments
• Analyze behavioural, transactional, and engagement data
• Shape predictive approaches to player movement and lifetime value
• Define and own KPIs including cross-sell conversion, multi-brand adoption, value-lift, and retention
• Run cannibalisation and incrementality checks
• Turn results into decision-ready insights for senior stakeholders
• Introduce new cross-sell mechanics
• Maintain competitor and market intelligence
• Direct specialist teams that execute the strategy

Cross-Sell Manager