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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in cross-sell strategy development and execution within the iGaming industry, leveraging analytical insights and stakeholder management to drive player engagement and multi-brand adoption.
Highest-signal resume keywords
Cross-Sell Strategy DevelopmentPlayer Behaviour AnalysisKPI Definition and OwnershipStakeholder ManagementMulti-Brand Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPredictive AnalyticsCross-Sell Roadmap DevelopmentKPI ManagementMarket Intelligence
Soft Skills
Creative ThinkingCollaborationCommercial InstinctHolistic View
Tools & Technologies
CRM SystemsBusiness Intelligence Tools
Industry Keywords
IGamingRetentionAcquisitionPlayer MotivationEngagement Data
About the role
Key responsibilities & impact- Own the cross-sell strategy across multiple casino brands
- Define how players discover, trial, and adopt second and third products
- Map cross-brand journeys to lifecycle stage and player motivation
- Build a forward-looking cross-sell roadmap with department heads
- Identify cross-sell opportunities across CRM, Marketing, Operations, and Product
- Design cross-sell approaches for each team and channel and brief delivery teams
- Identify high-value cross-sell cohorts, migration triggers, and key moments
- Analyze behavioural, transactional, and engagement data
- Shape predictive approaches to player movement and lifetime value
- Define and own KPIs including cross-sell conversion, multi-brand adoption, value-lift, and retention
- Run cannibalisation and incrementality checks
- Turn results into decision-ready insights for senior stakeholders
- Introduce new cross-sell mechanics
- Maintain competitor and market intelligence
- Direct specialist teams that execute the strategy
Requirements
What you’ll need- Solid proven working experience in iGaming, ideally across both retention and acquisition
- Strong marketing knowledge
- Deep understanding of player behaviour and what actually moves it
- Strong commercial and analytical instinct
- Holistic, joined-up view across all departments
- Creative thinking focused on mechanics and hooks
- Excellent stakeholder management
- Multi-brand or multi-product experience is a must
- Ability to work with behavioural, transactional, and engagement data
- Ability to collaborate with BI to ensure data reliability
- Ability to work with Claude to identify high-value cross-sell cohorts, migration triggers, and important moments
Benefits
Comp & perks- Private health insurance
- Wellness allowance
- Communication allowance
- Healthy lunch on Wednesdays
- Varied calendar of social events throughout the year
- Employee discounts in restaurants and businesses
- Extended second-parent leave policy
- Private parking space
- People-first culture
- Fast-paced environment driven by innovation and curiosity