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Influencer Manager
Bet On Talent. Deliver fresh FTDs per month from the influencer and streamer channel, focusing on players new to the group .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing influencer, streamer, and creator partnerships, with a strong focus on performance metrics such as FTD, NGR, and CPA. Proven ability to negotiate contracts and manage budgets while ensuring compliance with gambling advertising standards.
Highest-signal resume keywords
Influencer Partnership ManagementPerformance Metrics AnalysisContract NegotiationBudget ManagementGambling Advertising Compliance
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
FTD ManagementNGR AnalysisCPA StructuresRetention MetricsTracking CodesDashboard UtilizationCreator RecruitmentPerformance MonitoringRevenue-Share ModelsContent Compliance
Soft Skills
Strong Relationship SkillsNegotiation SkillsAnalytical SkillsCollaboration SkillsCommunication Skills
Tools & Technologies
KickTwitchYouTubeSocial PlatformsCRM Systems
Industry Keywords
IGamingSports BettingRegulated Performance VerticalResponsible Gambling StandardsInfluencer Disclosure Requirements
About the role
Key responsibilities & impact- Deliver fresh FTDs per month from the influencer and streamer channel, focusing on players new to the group
- Rebuild the creator roster by onboarding at least 8–10 new creators meeting agreed FTD and 90-day NGR thresholds
- Diversify the channel so no single creator contributes more than 20% of channel FTDs by month 6
- Move at least 50% of creator spend onto performance-linked deals such as rev share, CPA or hybrid agreements
- Bring agency-managed profiles in-house or onto direct contracts where this reduces cost
- Report monthly on cost per fresh FTD and NGR payback by creator
- Manage influencer, streamer and creator partnerships across Kick, Twitch, YouTube and social platforms
- Recruit and negotiate with creators across retainer, CPA, revenue-share and hybrid structures
- Monitor creator performance using FTD, NGR, CPA, retention, payback metrics, tracking codes and dashboards
- Identify and address low-quality or abusive traffic
- Maintain compliance with gambling advertising rules, responsible gambling standards and influencer disclosure requirements
- Manage contracts and budgets across multiple brands
- Collaborate with talent, agencies and internal CRM, design and compliance teams
Requirements
What you’ll need- 3+ years managing influencer, streamer or creator partnerships, ideally in iGaming, sports betting or another regulated performance vertical
- Proven record of recruiting and negotiating with creators on Kick, Twitch, YouTube and social
- Experience with retainer, CPA, rev share and hybrid deal structures
- Strong commercial and analytical skills
- Comfortable with FTD, NGR, CPA, retention and payback metrics
- Experience using tracking codes and dashboards to judge creator performance
- Ability to identify and act on low-quality or abusive traffic, including bonus abuse, referral farming and duplicate accounts
- Working knowledge of gambling advertising rules, responsible gambling standards and influencer disclosure requirements
- Ability to keep creator content compliant
- Contract and budget management across multiple brands with clear monthly reporting
- Strong relationship skills with talent, agencies and internal teams including CRM, design and compliance
- Experience with moving creators and spend between brands or launching a new brand through the creator channel (nice to have)
- Experience bringing agency-managed talent onto direct contracts (nice to have)
- Experience with clipping and short-form content distribution programs (nice to have)
- Experience building creator compensation or commission models, including rev share on new-player NGR (nice to have)
Benefits
Comp & perks- Private health insurance
- Wellness allowance
- Communication allowance
- Employee Assistance Programme for free, confidential support
- Healthy lunch on Wednesdays
- Varied calendar of social events throughout the year
- Employee discounts in restaurants and businesses
- Extended second-parent leave policy
- Dog-friendly office
- Private parking space