Social & Community Manager

Bet On Talent

. Own and develop the social and community strategy for each brand, including positioning, channel priorities, content pillars and KPIs .

Posted 11/11/2026full-timeMaltaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media and community management within the iGaming industry, with a focus on developing multi-channel strategies, driving audience engagement, and measuring performance outcomes. Proven ability to lead teams, set clear expectations, and connect community activities to business results.

Highest-signal resume keywords

Social Media ManagementCommunity DevelopmentTeam LeadershipPerformance MeasurementIGaming Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Channel StrategyContent StrategyAudience EngagementCommunity ManagementPerformance ReportingKPI DevelopmentModeration GuidelinesAttribution MeasurementCommercial Impact AnalysisOrganic Social Growth

Soft Skills

Creative ThinkingFeedback DeliveryTeam BuildingAccountabilityContinuous Improvement

Tools & Technologies

FacebookTelegramCRM SystemsData Analytics ToolsContent Calendars

Industry Keywords

IGamingPlayer RetentionFirst Time DepositorsCommunity InitiativesReputational Risk ManagementOffshore Markets

About the role

Key responsibilities & impact

Own and develop the social and community strategy for each brand, including positioning, channel priorities, content pillars and KPIs
Drive growth in engaged followers, community-attributed First Time Depositors (FTDs) and player retention
Identify new channels, content opportunities and community initiatives to support business growth
Lead external social media and community projects from concept and launch through ongoing growth
Build channel diversification and contingency plans for platform restrictions and regulatory changes
Lead and develop the Social Media and Community teams
Establish clear responsibilities, individual KPIs and performance expectations
Run regular 1:1s, provide actionable feedback and support individual development plans
Build team capability, accountability and ownership while encouraging creativity and continuous improvement
Set priorities, allocate resources and ensure consistent delivery across brands and projects
Own social and community KPIs, review performance and adjust priorities
Deliver monthly performance reports covering audience engagement, acquisition, retention and player value
Partner with Data and CRM teams to strengthen attribution and measure commercial impact
Use performance insights, player behaviour and market trends to improve results
Own the team’s operating model, including content calendars, approval workflows, moderation guidelines and response SLAs
Oversee brand communities across Facebook, Telegram and other relevant platforms
Ensure active engagement and effective moderation
Collaborate with Brand, CRM, Influencer, Creative and Promotions teams on aligned campaigns and player experiences
Identify and manage reputational risks, ensuring timely escalation and alignment with internal policies and regulatory requirements
Carry out other reasonable duties as directed by the Head of Marketing

Requirements

What you’ll need

Proven experience in social media and community management within the iGaming industry
Experience owning multi-channel strategies and measurable performance outcomes
Experience leading and developing teams, including setting expectations, managing performance and building capability
Strong understanding of organic social growth, audience engagement, community development and content strategy
Hands-on experience building and managing Telegram communities, including moderation and engagement
Commercial mindset with the ability to connect social and community activities to acquisition, retention and business results
Experience working with offshore markets is a strong plus
Design skills or experience working closely with creative teams is a plus

Benefits

Comp & perks

Relocation to Malta provided
Comprehensive benefits package for Malta-based employees
Private health insurance
Wellness allowance
Communication allowance
Healthy lunch on Wednesdays
Varied calendar of social events throughout the year
Employee discounts in restaurants and businesses
Extended second-parent leave policy
Private parking space