Casino Experience Manager

BetMGM

. Lead creative production and campaign development for Gaming Experience initiatives from concept and positioning through launch and post-campaign refinement .

Posted 10/5/2026full-timeUnited StatesMid-LevelSenior💰 $111,800 - $149,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing campaigns, creative production, and campaign management within the gaming and digital entertainment sectors. Proficient in developing campaign concepts, managing cross-functional teams, and producing high-quality digital assets while ensuring compliance with industry regulations.

Highest-signal resume keywords

Integrated Marketing CampaignsCreative Production ManagementAdobe Photoshop ProficiencyProject Management SkillsGaming Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentCreative Brief WritingDigital Asset ProductionMulti-Channel Campaign ExecutionBudget Management

Soft Skills

Excellent Written CommunicationStrong Creative JudgmentCollaboration SkillsOrganizational SkillsSelf-Directed Work Ethic

Tools & Technologies

Adobe Creative CloudWorkfrontProject Management ToolsDigital Design Software

Industry Keywords

Gaming ExperienceFree-to-Play GamesLive Casino PromotionsGamificationResponsible Gambling Compliance

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead creative production and campaign development for Gaming Experience initiatives from concept and positioning through launch and post-campaign refinement
Develop integrated campaign concepts for free-to-play games, quests, challenges, tournaments, jackpots, Live Casino promotions, cross-sell journeys, and other engagement mechanics
Create creative briefs defining the player proposition, campaign narrative, audience, messaging hierarchy, visual direction, assets, channel adaptations, timelines, and approvals
Provide hands-on creative development and produce campaign assets for select initiatives
Partner with Casino Engagement, Brand, Creative, Promotions, CRM, Casino Content, Product, VIP, Legal, and Compliance teams
Lead day-to-day creative and production work with third-party game studios and suppliers
Guide creative identity and presentation across lobby placements, CRM, in-product messaging, paid and owned channels, and promotional materials
Own campaign production plans, asset trackers, review cycles, dependencies, approvals, and launch-readiness checkpoints
Guide player-facing copy, promotional messaging, naming, calls to action, experience instructions, and operational materials
Facilitate concept reviews and creative critique sessions
Improve creative workflows, templates, briefing standards, asset specifications, documentation, and supplier processes
Manage external production relationships and assigned campaign budgets, including estimates, timelines, deliverables, and spend tracking
Use customer insights, market trends, competitor activity, and campaign results to strengthen creative and campaign decisions
Coordinate QA across devices, channels, and markets and resolve defects before launch
Communicate campaign status, recommendations, risks, and decisions through briefs, presentations, recaps, and stakeholder updates
Serve as subject-matter expert for Casino Engagement campaign development, creative production, and external studio collaboration

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising, graphic or interactive design, communications, or a related field, or equivalent professional experience
5+ years of experience in integrated marketing, brand management, creative production, campaign management, gaming, digital entertainment, CRM, or a related field
Demonstrated experience leading multi-channel campaigns from concept through execution, with accountability for creative quality, timelines, approvals, and cross-functional alignment
Strong creative judgment and ability to translate business goals, audience insights, and product mechanics into clear campaign ideas and player-facing experiences
Experience writing creative briefs and directing internal creative teams, agencies, vendors, or external studios through structured review and feedback cycles
Hands-on design skills and ability to create, adapt, and prepare high-quality digital campaign assets
Proficiency with Adobe Photoshop or comparable design software; familiarity with other Adobe Creative Cloud applications is an asset
Excellent written communication and copy-editing skills
Working knowledge of brand development, visual identity, content production, digital asset workflows, file formats, image specifications, and channel-specific creative requirements
Strong project and production management skills, including managing concurrent launches, dependencies, budgets, stakeholders, and changing priorities
Ability to collaborate across Creative, Brand, Promotions, CRM, Product, Technology, Casino Content, Legal, Compliance, Analytics, VIP, and Commercial teams
Comfort using customer segments, campaign results, and performance insights to inform creative decisions
Familiarity with online casino, Live Casino, free-to-play games, loyalty, gamification, jackpots, tournaments, or promotional mechanics is strongly preferred
Experience working in a regulated industry, or ability to quickly learn promotional, responsible gambling, and market-specific requirements
Proficiency with standard productivity and project-management tools; familiarity with Workfront or similar workflow platforms and creative or design tools is an asset
Self-directed, highly organized, collaborative, and comfortable operating in a fast-paced environment with a high standard for execution quality
Willingness to support occasional evening or weekend launches, monitoring, or issue resolution during peak campaign periods
Legal authorization to work in the U.S. without immigration sponsorship
Must comply with applicable gaming licensing requirements and responsible gambling policies
Must be able to stand or sit and operate computers and other technological devices for extended periods

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more
Performance-based bonus plan