iGaming Web Content Writer

BetMGM

. Research and write blog content on casino and iGaming topics .

Posted 9/24/2026full-timeRemote • New Jersey • United StatesMid-LevelSenior💰 $61,800 - $82,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in writing high-quality, SEO-driven content specifically for the casino and iGaming industry, with a strong focus on keyword optimization and content strategy. Proficient in managing multiple projects and collaborating with various teams to enhance content visibility and engagement.

Highest-signal resume keywords

SEO KnowledgeContent WritingWordPress PublishingAP Stylebook ProficiencyGaming Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingSEO OptimizationKeyword ResearchCopywritingData EntryProject ManagementArticle IdeationPhoto EditingGoogle AnalyticsDigital Content Development

Soft Skills

Strong Communication SkillsOrganizational SkillsProactive MindsetAbility to Manage TimelinesPresentation Skills

Tools & Technologies

WordPressBeFunkyPhotoshopAI ToolsGoogle Analytics

Industry Keywords

CasinoIGamingOnline CasinoGaming LicensingResponsible GamblingDigital PRContent StrategySEO-Driven ContentMGM ResortsBetMGM

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Research and write blog content on casino and iGaming topics
Produce a steady volume of SEO-driven content supporting BetMGM’s organic search strategy and broader content goals
Write and publish a minimum of 20 in-depth blog articles per month
Develop shorter articles addressing targeted user search queries or providing timely coverage of BetMGM and MGM Resorts casino events
Create keyword-focused page copy
Contribute to one-off digital content projects such as video scripts, interactive tools, and related initiatives
Develop strategic content initiatives around premium casino game launches
Participate in strategic planning to amplify existing content and promote pillar company initiatives
Fulfill copy requests from teams inside or outside digital marketing, including CRM and partnerships
Cooperate with the social media team to leverage popular or trending content
Partner with the SEO Analyst to optimize new or existing blog articles and maximize organic exposure
Align with external partners like TMI on important content development projects
Identify topics for casino digital PR-led activities
Assist with operational tasks including data entry, sourcing photos, editing, and presentation decks

Requirements

What you’ll need

Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical, is required
Expertise in the US online casino space is preferred
Journalism, English, or another relevant field
Must be proficient in AP Stylebook
Minimum three years of experience publishing in WordPress
Beginner-to-intermediate SEO knowledge is preferred, including basic understanding of keyword research, optimization, and internal linking practices
Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders
Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
Experience presenting online and in person
Basic knowledge of Google Analytics preferred
Good communication, analytics, project management, writing, copywriting, article ideation, and organizational skills
Excellent analytical, proactive, and communication skills with a data-driven mindset
Ability to maintain a professional demeanor and desire to continuously improve and develop professionally
Willingness to learn and/or familiarity with AI tools and platforms is a plus
Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus
Must possess legal authorization to work for the company in the U.S. without immigration sponsorship
Must comply with applicable gaming licensing requirements and responsible gambling policies
Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
Performance-based bonus plan