iGaming Web Content Writer

BetMGM

. Research and write blog content on casino and iGaming topics .

Posted 9/23/2026full-timeNew Jersey • United StatesMid-LevelSenior💰 $61,800 - $82,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in writing high-quality content specifically for the casino and iGaming industry, with a strong focus on SEO optimization and collaboration across multiple teams. Proficient in managing content projects, utilizing analytics for content strategy, and adhering to AP Style guidelines.

Highest-signal resume keywords

Casino Content WritingSEO OptimizationWordPress PublishingProject ManagementCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingSEO KnowledgeAP Style ProficiencyData AnalysisCopywritingArticle IdeationPhoto EditingKeyword ResearchInternal LinkingDigital Content Production

Soft Skills

Strong CommunicationOrganizational SkillsProactive MindsetCollaborationTime Management

Tools & Technologies

WordPressGoogle AnalyticsBeFunkyPhotoshopAI Tools

Certifications & Qualifications

Licensing by Jurisdictional Agency

Industry Keywords

IGamingCasinoOnline CasinoDigital MarketingResponsible Gambling

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Research and write blog content on casino and iGaming topics
Produce clear, informative, engaging, and organic-search-optimized content
Write and publish a minimum of 20 in-depth blog articles per month across casino and iGaming topics
Develop shorter articles addressing targeted user search queries or providing timely coverage of BetMGM and MGM Resorts casino events
Create keyword-focused page copy
Contribute to digital content projects such as video scripts, interactive tools, and related initiatives
Develop strategic content initiatives around premium casino game launches
Participate in strategic planning to amplify existing content and promote pillar company initiatives
Fulfill copy requests from teams inside or outside digital marketing, including CRM and partnerships
Cooperate with the social media team to leverage popular or trending content
Partner with the SEO Analyst to optimize blog articles and maximize organic exposure
Align with external partners such as TMI on content development projects
Identify topics for casino DPR-led activities
Assist with operational tasks including data entry, sourcing photos, editing, and presentation decks
Collaborate with internal and external stakeholders to advance web content team and company goals

Requirements

What you’ll need

Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical, is required
Expertise in the US online casino space is preferred
Journalism, English, or another relevant field
Must be proficient in AP Stylebook
Minimum three years of experience publishing in WordPress
Beginner-to-intermediate SEO knowledge is preferred, including basic understanding of keyword research, optimization, and internal linking practices
Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders
Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
Experience presenting online and in person
Basic knowledge of Google Analytics preferred
Good communication, analytics, project management, writing, copywriting, article ideation, and organizational skills
Excellent analytical, proactive, and communication skills with a data-driven mindset
Ability to maintain a professional demeanor and desire to continuously improve and develop professionally
Willingness to learn and/or familiarity with AI tools and platforms is a plus
Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus
Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Legal authorization to work for the company in the U.S. without immigration sponsorship
Applicable employees must be licensed by at least one jurisdictional agency, with licensing requirements potentially including multiple agencies
Candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more
Performance-based bonus plan