Influencer Manager

BetMGM

. Develop and execute creator and influencer strategies across paid, organic, earned, and experiential media .

Posted 10/6/2026full-timeNew Jersey • United StatesMid-LevelSenior💰 $103,200 - $137,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in influencer marketing strategies, campaign management, and social media marketing, with a strong focus on performance analysis and compliance with legal and brand standards. Proven ability to lead cross-functional collaboration and mentor team members while managing multiple projects effectively.

Highest-signal resume keywords

Influencer Marketing ExperienceSocial Media MarketingCampaign ManagementContent DevelopmentBudget Tracking

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Influencer MarketingSocial Media ManagementCampaign Performance AnalysisProject ManagementKPI Definition

Soft Skills

Critical ThinkingProblem-SolvingAttention to DetailOrganizational SkillsCommunication Skills

Tools & Technologies

CreatorIQSprout SocialMicrosoft ExcelMicrosoft PowerPointMicrosoft OutlookMicrosoft Word

Certifications & Qualifications

Legal Authorization to Work in the U.S.

Industry Keywords

Creator CultureBrand Safety StandardsRegulatory GuidelinesGaming Licensing RequirementsResponsible Gambling Policies

About the role

Key responsibilities & impact

Develop and execute creator and influencer strategies across paid, organic, earned, and experiential media
Source, vet, select, and activate creators across sports, entertainment, lifestyle, gaming, culture, and related categories
Monitor emerging platforms, social trends, creator ecosystems, and cultural conversations
Support influencer initiatives including experiential events, retail activations, and content amplification
Serve as a key stakeholder and point of contact for the influencer program with the agency partner
Lead creator and influencer campaigns end-to-end, including planning, talent identification, briefing, execution, timeline management, content approvals, and performance reporting
Guide agency partners in creator briefing and content development
Facilitate collaboration among Social, Media Partnerships, Creative, Brand, PR, Legal, and external partners
Share creator marketing best practices and mentor team members
Oversee creator operations and program infrastructure, including databases, tiering frameworks, rate cards, usage rights, licensing, workflows, and playbooks
Define KPIs, interpret campaign performance, and translate insights into optimization recommendations
Track budgets, forecasts, agency and creator spend, and resource allocation
Ensure creator partnerships and content comply with regulatory guidelines, brand safety standards, legal requirements, disclosure policies, and contracts
Travel up to 15% to support influencer activations, events, and key initiatives
Perform other duties as assigned

Requirements

What you’ll need

3 plus years of influencer marketing experience in an agency or corporate environment
Proven ability to work both independently and collaboratively while delivering measurable business results
Strong understanding of social media marketing, including paid and organic social strategies
Deep passion for influencer marketing, creator culture, and staying ahead of emerging trends within the social and digital landscape
Strong critical thinking and problem-solving skills, with the ability to pivot quickly and adapt in a fast-paced environment
Exceptional attention to detail and organizational skills, with experience managing multiple projects and priorities simultaneously
Proactive, self-starter mentality with strong written and verbal communication skills
Hands-on experience with influencer marketing and social media management platforms such as CreatorIQ, Sprout Social, or similar tools
Proficiency in Microsoft Excel, PowerPoint, Outlook, and Word
Legal authorization to work in the U.S. without immigration sponsorship
Applicable gaming licensing requirements, including compliance with background checks where required
Compliance with BetMGM's responsible gambling policies, procedures, and initiatives

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
Performance-based bonus plan