Regional Marketing Manager

BetMGM

. Develop and execute regional omnichannel marketing plans aligned with company priorities, including objectives, tactics, timelines, and measurable KPIs .

Posted 11/9/2026full-timeAtlantic City • New Jersey • United StatesSeniorLead💰 $103,200 - $137,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing omnichannel marketing plans, with a strong focus on sports betting and interactive gaming. Proven ability to lead cross-functional projects, analyze campaign performance, and build relationships with key stakeholders.

Highest-signal resume keywords

Omnichannel MarketingSports Betting ExperienceCross-Functional Project LeadershipCampaign Analysis and ImprovementRelationship Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyBrand MarketingConsumer CommunicationsEvent ManagementData AnalysisKPI DevelopmentCreative BriefingLegal CompliancePromotions ManagementE-Commerce

Soft Skills

Strong CommunicationCollaborationInfluenceProblem SolvingStakeholder Management

Tools & Technologies

Microsoft OutlookMicrosoft WordMicrosoft ExcelMicrosoft PowerPointDesign/Campaign Trafficking System

Certifications & Qualifications

Gaming Registrations or Licenses

Industry Keywords

GamingInteractive GamingHospitalityEvent ManagementComplianceLoyalty ProgramsCRMAnalyticsCasinoFinance

About the role

Key responsibilities & impact

Develop and execute regional omnichannel marketing plans aligned with company priorities, including objectives, tactics, timelines, and measurable KPIs
Serve as a key marketing contact for BetMGM and MGM Resorts International departments across assigned properties and retail sportsbooks
Partner with BetMGM and MGM Resorts corporate and property teams to curate campaigns and experiences driving incremental retail play and mobile acquisition
Generate location-specific strategic marketing and messaging assets using the design/creative trafficking system
Own localized promotions and on-site activations from creative briefing and legal/compliance approval through execution and post-campaign analysis
Create campaigns that drive sportsbook visitation during peak and non-peak periods, informed by major sporting and property event calendars
Advise BetMGM departments on messaging, creative, and marketing touchpoint opportunities within assigned jurisdictions
Lead cross-functional projects without direct authority by coordinating stakeholders, tracking milestones, prioritizing issues, and resolving execution challenges
Analyze campaign results and market trends using multiple data sources; recommend improvements and identify new sports and interactive gaming opportunities
Prepare, pitch, and present concepts and evaluate campaign and activation performance to BetMGM and MGM Resorts senior leadership
Develop and maintain strong relationships with BetMGM and MGM Resorts teams
Perform other job-related duties as assigned

Requirements

What you’ll need

Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or a related field
Bachelor’s degree in marketing, sports management, hotel administration, or a related field, or equivalent experience; master’s degree preferred
Experience in brand marketing, advertising, consumer communications, or events for a large brand
Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance
Demonstrated ability to lead cross-functional projects through influence, manage competing priorities, and deliver accurate, high-quality work on schedule
Strong communication and relationship-building skills, with the ability to collaborate effectively with internal and external partners at all levels
Ability to obtain and maintain the gaming registrations or licenses required in relevant jurisdictions
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint preferred
Legal authorization to work in the U.S. without immigration sponsorship
Compliance with applicable gaming licensing requirements, including background checks
Compliance with and support for BetMGM's responsible gambling policies, procedures, and initiatives

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more
Performance-based bonus plan