Senior Manager, Sportsbook Promotions

BetMGM

. Lead the planning, design, and execution of sportsbook promotional campaigns across the BetMGM platform .

Posted 10/6/2026full-timeRemote • United StatesSenior💰 $125,400 - $167,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading promotional campaigns within the sportsbook industry, managing budgets, and executing marketing strategies while ensuring operational excellence and compliance with gaming regulations.

Highest-signal resume keywords

Sportsbook ExperiencePromotional Campaign ManagementBudget ManagementProject ManagementCRM Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Promotional Calendar PlanningOffer DevelopmentA/B TestingData AnalysisCampaign Execution

Soft Skills

Effective CommunicationTeam LeadershipCollaborationPerformance FeedbackPrioritization

Tools & Technologies

OptimoveBrazeSalesforce Marketing CloudGoogle AnalyticsPowerBI

Certifications & Qualifications

Gaming Licensure

Industry Keywords

Sports BettingPromotional BudgetCustomer EngagementMarket TrendsResponsible Gambling

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the planning, design, and execution of sportsbook promotional campaigns across the BetMGM platform
Own the end-to-end campaign lifecycle from promotional calendar planning and offer development through go-to-market coordination, operational execution, and post-launch review
Own BetMGM’s free-to-play strategy and execution, including contests, Pick 'Em games, and customer engagement initiatives
Manage the day-to-day promotional budget across Acquisition & Retention activities in the United States and Canada
Lead and develop a team responsible for campaign planning, promotional execution, and free-to-play operations
Own the sportsbook promotional calendar and align it with sporting events and business priorities
Develop, refine, and execute promotional offer mechanics such as Bet & Get, No Sweat Bets, Free Bets, Deposit Matches, and Odds Boosts
Ensure operational excellence across briefing, build, QA, launch, and post-campaign wrap
Lead go-to-market planning for state launches, sports marketing plans, and retail/digital activations
Coordinate with Brand, Product, Content, CRM, VIP, Compliance, Operations, Trading, and Commercial teams
Ensure promotional offers are targeted and personalized across customer segments and lifecycle stages
Manage promotional spend across all U.S. states and Canada in alignment with approved investment plans
Monitor competitor promotional activity and market trends
Liaise with MGM Resorts International and Entain Group on cross-company promotional initiatives
Execute A/B tests and promotional experiments, ensuring clean execution and accurate data capture
Coach the team, establish priorities, provide performance feedback, and ensure delivery of departmental objectives

Requirements

What you’ll need

5+ years sportsbook experience, preferably with marketing responsibility in a campaign management or promotions-focused role
Previous experience managing a promotional or marketing budget, preferably in the sports betting space
Sportsbook industry experience strongly preferred; understanding of the sports betting industry required
Strong operational and project management skills with the ability to manage multiple campaigns simultaneously
Experience with CRM platforms, campaign management tools, or marketing automation (e.g., Optimove, Braze, Salesforce Marketing Cloud) a plus
Experience using GA and/or PowerBI a plus; willingness to learn key proprietary technology
Previous management experience a plus; this role will have direct reports
Ability to communicate effectively and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences
Ability to collaborate and work with others across the organization to achieve goals and meet targets
Applicants must possess legal authorization to work for the company in the U.S. without immigration sponsorship
Must comply with applicable gaming licensing requirements and maintain required licensure
Must comply with and support responsible gambling policies, procedures, and initiatives

Benefits

Comp & perks

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more
Performance-based bonus plan