Regional Sales Manager – Capital Equipment, Aftermarket Solutions

Bettcher Industries

. Lead actions to grow company sales and distribution in the assigned Northeast territory .

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales within the poultry processing industry, with a strong focus on client acquisition, relationship management, and achieving revenue targets. Proficient in utilizing CRM software to enhance sales strategies and deliver exceptional customer experiences.

Highest-signal resume keywords

B2B Sales ExperiencePoultry Processing Industry ExperienceCRM Software ProficiencyAnalytical SkillsPresentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy ExecutionCustomer AcquisitionRevenue GrowthForecastingMarket Intelligence Collection

Soft Skills

Excellent Communication SkillsNegotiation SkillsListening SkillsMotivationRelationship Building

Tools & Technologies

DynamicsSalesforce

Industry Keywords

Capital Equipment SalesService AgreementsCustomer TrainingTechnical SalesProduction Environment

About the role

Key responsibilities & impact

Lead actions to grow company sales and distribution in the assigned Northeast territory
Serve as customer’s trusted advisor and single point of contact for all Cantrell-Gainco products
Manage a sales mix of 70% new business and 30% account management
Acquire clients and set appointments with key executives and plant personnel
Cultivate key relationships at every level of customer operations
Build and maintain a diverse sales funnel
Deliver excellent customer experience and satisfaction
Achieve territory revenue, capital equipment bookings, aftermarket revenue growth, service agreement penetration, pipeline value, funnel health, customer acquisition, and forecast accuracy targets
Execute growth sales strategies, tactics, and action plans
Cultivate opportunities for capital equipment, service agreements, parts sales, rebuilds, customer training, and service labor
Maintain frequent onsite presence at customer plants
Work with pricing, marketing, and product teams on tenders, sales and marketing campaigns, product plans, and contracting plans
Contribute to revenue and business planning and monitor processes and best practices
Partner with clients to understand and proactively deliver on business needs and objectives
Communicate the value proposition through proposals and presentations
Collect market intelligence and provide feedback to marketing
Forecast future sales and adapt sales plans to marketplace changes
Proactively solve internal and external business problems

Requirements

What you’ll need

Strong background of regional B2B sales experience
Poultry processing industry experience preferred
Experience selling in a highly technical, production environment
Experience using CRM software suites such as Dynamics or Salesforce
Strong analytical skill set
Highly motivated with a track record of exceeding targets
Ability to communicate, present and influence all levels of the organization, including executive and C-level
Proven ability to instigate the sales process with consistent appointment setting
Proven ability to articulate the value proposition of distinct aspects of products and services
Proven ability to position products against competitors
Demonstrable experience developing client-focused, differentiated, and achievable solutions
Excellent listening, negotiation, and presentation skills
Excellent verbal and written communications skills
Extensive customer-facing travel, typically 3-4 days per week, within the assigned territory
Must successfully complete a pre-employment background check and drug screening
Must provide documentation of eligibility to work in the US (I-9 form)

Benefits

Comp & perks

Equal Opportunity Employer – Minorities / Females / Disabled / Veterans (M/F/D/V)
Reasonable accommodation available for applicants with disabilities
Full-time employment
Remote work arrangement
Extensive customer-facing travel within the assigned territory