Marketing Analyst

Betunel

. Coordinate the annual Internal and External Communications plan and maintain the company’s communications calendar .

Posted 10/5/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Corporate Communications, including content production, digital channel management, and strategic planning. Proficient in utilizing Artificial Intelligence tools for content creation and managing vendor relationships within budgetary constraints.

Highest-signal resume keywords

Corporate CommunicationsContent ProductionDigital Channel ManagementVendor ManagementStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingEvent CoordinationBudget ManagementStorytellingCampaign Tracking

Soft Skills

Organizational SkillsAutonomyMultitasking

Tools & Technologies

Artificial Intelligence ToolsImage-Editing SoftwareVideo-Editing Software

Industry Keywords

Internal CommunicationsEmployee CommunicationsEmployer BrandingCorporate ReputationChange Management

About the role

Key responsibilities & impact

Coordinate the annual Internal and External Communications plan and maintain the company’s communications calendar
Plan, produce, review, and publish content for internal channels, social media, digital channels, and corporate publications
Develop announcements, feature articles, articles, press releases, interviews, and other content for internal and external audiences
Develop scripts, narratives, and audiovisual content aligned with the company’s culture, strategy, and business objectives
Create and adapt content for different formats and channels using image-editing, video-editing, and Artificial Intelligence tools
Plan and execute communications, culture, employee engagement, recognition, and employer branding campaigns
Support Human Resources, Organizational Development, and Training and Development initiatives
Cover internal events, including recording, interviews, and real-time content production
Plan, organize, and coordinate corporate events, trade shows, and institutional initiatives
Manage social media and digital channels, liaising with agencies and vendors
Prepare briefs and review and approve campaigns, content, creative assets, and materials from external partners
Manage vendor quotations, negotiations, contracting, and relationships
Control contracts, invoices, payments, budgets, and investments for the Communications department
Manage the inventory, production, and distribution of promotional items and corporate materials
Coordinate the company’s participation in trade shows and events and liaise with customers, guests, and stakeholders
Ensure the correct application of the visual identity and brand positioning
Lead communications projects related to organizational transformation, change management, and strategic initiatives
Work on projects supported by tax-incentive laws, including the Rouanet Law
Track communications, campaign, and channel metrics, monitor results, and propose improvements
Support corporate reputation initiatives and communications in sensitive situations

Requirements

What you’ll need

Bachelor’s degree in Communications, Marketing, Advertising, or a related field
Proven experience in Corporate Communications, Internal Communications, and Employee Communications
Strategic and hands-on profile, with the ability to work from strategic planning through day-to-day execution
Experience producing content, writing corporate communications, and managing digital channels
Knowledge of storytelling and communications for different audiences and formats
Experience using Artificial Intelligence tools for content, image, and video creation
Experience managing vendors, corporate events, and departmental budgets
Strong organizational skills, autonomy, and the ability to manage multiple demands simultaneously

Benefits

Comp & perks

Medical insurance – SulAmérica
Dental insurance – Amil
Monthly grocery allowance of BRL 240.00
Meal or food voucher: BRL 40.50 per day
Gympass
Profit-sharing bonus
Moodar online therapy – twice per month
Transportation allowance
Life insurance
Hybrid work model: 3 days on-site and 2 days working from home
Workplace located next to the metro station in Barra da Tijuca