Retention Marketer

Betway Global

. Map the retained customer journey and ensure ongoing value extraction from converted and active casino bettors across the South African market .

Posted 10/2/2026full-timeJohannesburg • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer retention strategies and marketing within the casino betting industry, leveraging data analysis to enhance user experience and drive revenue growth. Proven ability to manage multiple projects, develop localized campaigns, and adapt to market trends while maintaining a strong focus on customer engagement.

Highest-signal resume keywords

Customer Retention StrategiesData Analysis and Strategic PlanningProject ManagementMarketing Degree or Relevant QualificationExperience in Betting Industry

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Journey MappingMarket AnalysisCampaign DevelopmentPromotional Strategy ImplementationData-Driven Decision MakingUser Experience AnalysisRetention MarketingPerformance ReportingOdds CalculationBetting Types Knowledge

Soft Skills

Attention to DetailInterpersonal SkillsNegotiation SkillsTime ManagementAdaptability

Tools & Technologies

Web Marketing ToolsCustomer Relationship Management (CRM) Software

Industry Keywords

Casino Betting MarketGambling RegulationsPlayer BehaviourMarket TrendsRetention Marketing Activities

About the role

Key responsibilities & impact

Map the retained customer journey and ensure ongoing value extraction from converted and active casino bettors across the South African market
Grow and develop designated markets through retention marketing activities
Maintain, develop and increase retention, activity rates and revenue
Analyse the customer base with reference to user experience
Adapt existing communications and develop and test new interventions
Improve customer conversion, retention rates and value extracted
Devise, generate and execute dynamic, innovative and cost-effective opening offers
Own the retention lifecycle calendar and ensure exciting, localised and relevant campaigns
Develop and implement customer promotions to retain and grow the customer base
Analyse markets and competitors to ensure campaigns remain competitive
Conduct result analysis and reporting, including outcomes
Assess processes and capture learnings through pre- and post-measurement and analysis
Ensure product features and verticals are effectively marketed to segmented customers
Develop and manage customer personalisation strategy
Maintain the integrity of the player experience
Support other web marketing responsibilities as needed
Complete other reasonable duties to achieve business objectives

Requirements

What you’ll need

Marketing Degree or relevant qualification/experience essential
Minimum of 3 years’ experience in marketing, with experience in the betting industry
Ability to analyse changes and trends in the casino betting market and use data in strategic planning
Good presentation skills and attention to detail
Strong project management skills
Strategic and analytical mindset with proven commercial acumen
Good interpersonal and negotiation skills across a diverse team
Deadline- and target-driven with good time management
Highly computer literate
Ability to work under pressure and adapt to change
Strong verbal and written communication skills
Experience working collaboratively in cross-functional teams
Expertise managing multiple projects simultaneously and delivering on time and within scope
Exceptional attention to detail
Ability to adapt quickly to changing environments and priorities
Desirable: in-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
Desirable: previous online gaming or casino industry experience and understanding of player behaviour and regulations
Desirable: familiarity with gambling regulations and compliance requirements
Desirable: experience developing and executing customer retention strategies
Shortlisted candidates may need to complete an assessment
Credit and criminal record checks will be conducted
Qualification verification check will be conducted

Benefits

Comp & perks

Comprehensive learning and development programmes
Regular constructive feedback through the Performance Tool
Employee Assistance Programme
Medical Aid
Vitality
Group Life Insurance & Disability
Daily Lunch Allowance
Supportive, inclusive and empowering environment