Betway Global

Marketing

• Map the retained customer journey and ensure ongoing value extraction from converted and active casino bettors across the South African market
• Grow and develop designated markets through retention marketing activities
• Maintain, develop and increase retention, activity rates and revenue
• Analyse the customer base with reference to user experience
• Adapt existing communications and develop and test new interventions
• Improve customer conversion, retention rates and value extracted
• Devise, generate and execute dynamic, innovative and cost-effective opening offers
• Own the retention lifecycle calendar and ensure exciting, localised and relevant campaigns
• Develop and implement customer promotions to retain and grow the customer base
• Analyse markets and competitors to ensure campaigns remain competitive
• Conduct result analysis and reporting, including outcomes
• Assess processes and capture learnings through pre- and post-measurement and analysis
• Ensure product features and verticals are effectively marketed to segmented customers
• Develop and manage customer personalisation strategy
• Maintain the integrity of the player experience
• Support other web marketing responsibilities as needed
• Complete other reasonable duties to achieve business objectives

Retention Marketer

• Develop and implement acquisition opening offer strategies
• Conduct ongoing in-country competitor analysis
• Collaborate with marketing and in-country teams to ensure relevance and localisation of opening offers
• Maintain existing welcome offers and ensure effective communication
• Develop and implement conversion strategies
• Coordinate and brief ad hoc promotions for unconverted customers with Creative
• Update the Confluence page with calendars, promotions, conversion tracking information, welcome offers and competitor analysis
• Execute promotions across SMS and email communication platforms, including bonus creation for Sport and Casino when needed
• Innovate and implement ideas addressing specific markets, gaming platforms, seasons and fixtures
• Collaborate with the Retention Team to ensure brand consistency throughout the player lifecycle and leverage relevant retention campaigns
• Deliver timely and functional communications promoting new casino games to the unconverted base
• Focus on deliverability across communication platforms
• Analyse results, including test and campaign outcomes, and assess processes and learnings
• Implement new learnings and approaches in subsequent campaigns
• Communicate results effectively with team members and execute new learnings

Retention Marketer

Conversion Marketer