Director, HCP Marketing

Bicara Therapeutics

. Lead HCP marketing strategy for Ficerafusp Alfa in first-line recurrent/metastatic HPV-negative head and neck squamous cell carcinoma as Bicara prepares for potential US FDA approval .

Posted 10/16/2026full-timeBoston • Massachusetts • United StatesLead💰 $231,000 - $269,000 per yearWebsite

About the role

Key responsibilities & impact

Lead HCP marketing strategy for Ficerafusp Alfa in first-line recurrent/metastatic HPV-negative head and neck squamous cell carcinoma as Bicara prepares for potential US FDA approval
Assess the US market opportunity and gather insights on business and market opportunities
Analyze the competitive landscape
Identify site-of-care and key-account segmentation needs
Develop differentiated product and indication positioning and tailor messages to target audiences
Develop and execute the HCP launch plan across personal promotion, digital/media marketing, peer-to-peer promotions, and congresses
Lead development of the HCP messaging platform, core visual aid, derivative promotional materials, training, and resource rollouts
Oversee HCP digital/media strategy and execution, omnichannel marketing, educational resources, and KPI optimization
Collaborate with medical affairs, field medical, commercial strategy, market development, commercial field teams, sales training, and field leadership
Engage physician experts, Key Opinion Leaders, regional opinion leaders, and community stakeholders
Support learning standards, learning modules, and product certifications
Ensure compliant marketing processes and programs consistent with corporate, regulatory, legal, and ethical guidelines
Manage and track budget spend within approved budget and phasing
Manage agency partners and oversee internal and external collaboration workstreams

Requirements

What you’ll need

Bachelor’s degree required; advanced degree preferred
8+ years of experience in biopharma, marketing, or other commercial roles
Oncology experience required
New product launch experience preferred
Experience operating in evolving market and organizational dynamics
Strong clinical, scientific, marketing, and oncology business acumen
Experience developing brand plans in support of business objectives
Strong communication and cross-functional leadership skills
Alignment with Bicara's core values
Ability to travel up to 25% of the time

Benefits

Comp & perks

Short-term incentives, including cash bonus
Long-term incentives, including equity incentive opportunities
Medical coverage upon hire
Dental coverage upon hire
Vision coverage upon hire
Comprehensive wellness package
Hybrid work schedule