Bicara Therapeutics

Brand Manager

• Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa
• Translate clinical, market, competitive, and customer insights into differentiated brand strategies and customer experiences
• Lead development of the brand value proposition, positioning, core messaging, segmentation, and customer engagement strategy
• Develop and maintain the integrated brand plan across HCP, patient, digital, field, and other customer channels
• Lead marketing workstreams supporting launch readiness and execution
• Develop launch strategy, priorities, milestones, critical-path activities, and Day 0 planning
• Lead development of pre-launch and launch promotional strategy, materials, and programs
• Partner with Medical Affairs, Regulatory, Legal/Compliance, Market Access, Commercial Analytics, and Sales
• Ensure promotional materials and customer-facing communications meet FDA, OIG, PhRMA, and company MLR requirements
• Develop omnichannel engagement strategies for priority HCP segments and ensure consistent brand messaging
• Lead brand-focused primary market research and integrate insights into brand decision-making
• Manage advertising, creative, media, digital, market research, and other marketing agency relationships
• Manage the brand marketing budget and resource allocation
• Lead cross-functional brand teams and communicate strategy, progress, risks, and recommendations to senior leadership
• Recruit, develop, and mentor brand marketing talent as the organization scales
• Establish a high-performance culture in a growing biotech environment

Senior Director, Brand Lead

Director

• Serve as Bicara's senior leader for trade and patient-support strategy ahead of the commercial launch of ficerafusp alfa (FICERA)
• Design and execute the enterprise trade strategy across distribution, GPOs, patient support programs, and strategic partners
• Drive cross-functional alignment and ensure channel readiness
• Establish frameworks for compliant, efficient, and high-performing trade operations
• Gather and synthesize trade, distribution, and patient-support inputs for successful new-product launch
• Design and execute trade and patient-support strategies optimizing access and patient experience
• Develop and implement GPO contracting strategies
• Build and lead an organization across trade operations, patient support, and field reimbursement
• Lead negotiations with specialty distributors, specialty pharmacies, GPOs, and patient-hub partners
• Serve as primary subject-matter expert for trade operations
• Identify operational risks and opportunities and develop solutions to improve efficiency, profitability, and product availability
• Monitor competitive dynamics and emerging opportunities
• Establish and maintain compliant patient-support policies, business rules, and operational frameworks
• Manage strategic external partner relationships
• Ensure strategies deliver against budget, forecast, and corporate performance targets
• Partner with Finance, Marketing, Legal, Compliance, Commercial Operations, Supply Chain, Regulatory, and Market Access
• Report to the SVP, Market Access

Executive Director, Trade Relations

• Lead development and execution of the U.S. market access strategy for ficerafusp alfa, including payer engagement, reimbursement coverage, and access-related support
• Develop the U.S. pricing and contracting strategy using payer research, competitive dynamics, value assessment, and reimbursement considerations
• Shape the payer value proposition and identify evidence requirements demonstrating the clinical, economic, and patient value of FICERA
• Partner with Medical Affairs and HEOR on evidence-generation plans
• Develop and execute payer research and engagement plans across health plans, PBMs, pathways organizations, and other stakeholders
• Monitor federal and state policy changes affecting U.S. pricing initiatives and create internal education tools
• Serve as a primary subject-matter expert on ASP, J-Code, pass-through, buy-and-bill, reimbursement, and IRA topics
• Provide strategic direction across the company
• Help build, mentor, and manage pricing and access talent as the function grows
• Monitor competitive dynamics to anticipate challenges and identify opportunities
• Report to the SVP, Market Access

Director, Market Access Pricing and Strategy

Clinical Research

• Execute Bicara’s clinical operations strategy for high-touch, patient-centered clinical trials with adaptive and seamless designs
• Ensure trial deliverables meet timelines, budget, operational procedures, and quality standards
• Develop study-document sections, study tools, guidelines, and training materials
• Manage clinical study materials and implement issue-resolution plans
• Manage relationships with external collaboration partners
• Identify, assess, and manage clinical study challenges and risks
• Oversee site identification and selection, enrollment models, clinical supply planning, budget planning, and trial execution
• Monitor CRO and third-party vendor study progress and regulatory compliance
• Develop or revise CRO scope-of-service agreements, budgets, plans, and timelines
• Participate in authoring protocols, investigator brochures, informed consents, and other study documents
• Participate in Case Report Form design, user acceptance testing, and data monitoring
• Oversee CROs and clinical development teams to achieve clinical development goals and study quality metrics
• Perform CRO/third-party oversight activities, including monitoring visit report review, data-quality review, KPI review, and Sponsor Oversight Visits
• Contribute to or author clinical sections of regulatory documents and responses to Health Authority/Ethics Committee questions
• Potentially manage Clinical Trial Associates, including hiring and career and professional development

Senior Director, Brand Lead

Executive Director, Trade Relations

Director, Market Access Pricing and Strategy

Senior Clinical Trial Manager