Senior Director, Brand Lead

Bicara Therapeutics

. Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa .

Posted 9/25/2026full-timeBoston • Massachusetts • United StatesSenior💰 $285,000 - $331,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa
Translate clinical, market, competitive, and customer insights into differentiated brand strategies and customer experiences
Lead development of the brand value proposition, positioning, core messaging, segmentation, and customer engagement strategy
Develop and maintain the integrated brand plan across HCP, patient, digital, field, and other customer channels
Lead marketing workstreams supporting launch readiness and execution
Develop launch strategy, priorities, milestones, critical-path activities, and Day 0 planning
Lead development of pre-launch and launch promotional strategy, materials, and programs
Partner with Medical Affairs, Regulatory, Legal/Compliance, Market Access, Commercial Analytics, and Sales
Ensure promotional materials and customer-facing communications meet FDA, OIG, PhRMA, and company MLR requirements
Develop omnichannel engagement strategies for priority HCP segments and ensure consistent brand messaging
Lead brand-focused primary market research and integrate insights into brand decision-making
Manage advertising, creative, media, digital, market research, and other marketing agency relationships
Manage the brand marketing budget and resource allocation
Lead cross-functional brand teams and communicate strategy, progress, risks, and recommendations to senior leadership
Recruit, develop, and mentor brand marketing talent as the organization scales
Establish a high-performance culture in a growing biotech environment

Requirements

What you’ll need

Bachelor’s degree required; MBA or advanced scientific degree preferred
10+ years of progressive biopharmaceutical commercial experience, with significant experience in oncology marketing
Demonstrated experience developing and executing US brand strategy for an oncology product, preferably including pre-launch and/or launch experience
Strong understanding of the US oncology marketplace, including academic and community oncology, treatment pathways, KOL dynamics, and customer decision-making
Ability to translate complex clinical data and customer insights into clear, differentiated positioning and messaging
Experience leading cross-functional teams and external agency partners
Strong understanding of promotional regulations and compliance requirements for pre-approval and launch-stage products
Ability to operate effectively in a high-growth, resource-conscious biotech environment
Excellent strategic, analytical, communication, and project-management skills
Experience in oncology, immuno-oncology, targeted therapies, biologics, or other complex specialty products
Experience with HNSCC and/or solid tumors strongly preferred
Prior experience launching a first-in-class or highly differentiated oncology product
Prior experience launching a therapeutic with a companion diagnostic (CDx)
Experience building brands within a small or mid-size biotech transitioning from clinical to commercial stage
Experience developing omnichannel customer engagement strategies
Experience with both academic and community oncology customers
Experience with specialty products requiring significant education and behavior change

Benefits

Comp & perks

Short-term and long-term incentives, including cash bonus and equity incentive opportunities
Medical, dental, and vision coverage upon hire
Comprehensive benefits and wellness package
Hybrid work schedule with three in-office days each week