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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic marketing plans, demand generation, and sales enablement within the life sciences and biotechnology sectors. Proven ability to lead and coach marketing teams while driving measurable business results through effective cross-functional collaboration.
Highest-signal resume keywords
Demand GenerationProduct MarketingSales EnablementDigital MarketingMarketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategic Marketing PlanningCampaign AnalyticsKPI MonitoringContent StrategyGo-To-Market Planning
Soft Skills
LeadershipCommunicationAnalytical SkillsProject ManagementStakeholder Management
Tools & Technologies
CRM SystemsMarketing AutomationDigital Marketing ProgramsWebinarsScientific Events
Industry Keywords
Life SciencesBiotechnologyLaboratory InstrumentationMedical TechnologyB2B Technology
About the role
Key responsibilities & impact- Lead, coach, and develop the Business Unit marketing team across CYTENA and DISPENDIX
- Develop and execute the annual marketing strategy, business plans, and budget aligned with commercial growth objectives
- Drive demand generation through integrated marketing campaigns, digital marketing programs, scientific events, webinars, content marketing, and customer advocacy initiatives
- Define product positioning, messaging, value propositions, and go-to-market strategies with Product Management and Sales
- Lead commercial marketing support for new product introductions and product launches
- Partner with Sales leadership to improve lead generation, lead conversion, customer engagement, and pipeline development
- Develop and implement sales enablement programs, tools, and content to support revenue growth
- Monitor, analyze, and optimize marketing performance through KPIs, pipeline metrics, campaign analytics, and ROI measurement
- Use customer insights, market intelligence, and competitive analysis to inform marketing strategy and investment decisions
- Collaborate with Corporate Marketing, CRM, Digital Marketing, Web, and Creative teams to ensure effective execution and brand consistency
- Build relationships across Sales, Product Management, Service, Applications, and Leadership teams
- Represent Marketing in cross-functional and global business initiatives
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field; an advanced degree is a plus
- 8+ years of progressive marketing experience, including leadership responsibility
- Experience preferably within life sciences, biotechnology, laboratory instrumentation, medical technology, or a related B2B technology sector
- Demonstrated success leading and developing marketing teams in a dynamic, growth-oriented environment
- Strong experience in demand generation, product marketing, commercial marketing, go-to-market planning, and sales enablement
- Proven ability to develop and execute strategic marketing plans that drive measurable business results
- Strong understanding of digital marketing, marketing automation, CRM systems, content strategy, events, and customer engagement programs
- Ability to translate complex scientific and technical concepts into compelling customer-focused messaging
- Excellent analytical, organizational, and project management skills
- Strong communication, presentation, and stakeholder management capabilities
- Experience working effectively in cross-functional and global organizations
- Professional fluency in English required
- Willingness to travel domestically and internationally as needed
Benefits
Comp & perks- Flexible working model
- Agile start-up culture with flat organizational structure and cross-functional teams
- Team events and team-building activities
- Equal opportunity, collaborative, and supportive workplace
- Opportunity to contribute to medical innovation and development of new medicines and treatments