BICO

Chief Marketing Officer

• Lead, coach, and develop the Business Unit marketing team across CYTENA and DISPENDIX
• Develop and execute the annual marketing strategy, business plans, and budget aligned with commercial growth objectives
• Drive demand generation through integrated marketing campaigns, digital marketing programs, scientific events, webinars, content marketing, and customer advocacy initiatives
• Define product positioning, messaging, value propositions, and go-to-market strategies with Product Management and Sales
• Lead commercial marketing support for new product introductions and product launches
• Partner with Sales leadership to improve lead generation, lead conversion, customer engagement, and pipeline development
• Develop and implement sales enablement programs, tools, and content to support revenue growth
• Monitor, analyze, and optimize marketing performance through KPIs, pipeline metrics, campaign analytics, and ROI measurement
• Use customer insights, market intelligence, and competitive analysis to inform marketing strategy and investment decisions
• Collaborate with Corporate Marketing, CRM, Digital Marketing, Web, and Creative teams to ensure effective execution and brand consistency
• Build relationships across Sales, Product Management, Service, Applications, and Leadership teams
• Represent Marketing in cross-functional and global business initiatives

Director of Marketing