Senior Paid Media Specialist – Fintech

BID Operations

. Plan, launch, manage, and optimise user-acquisition campaigns across Meta, TikTok, Google (Search and App Campaigns), Apple Search Ads, and programmatic DSPs against CAC, CPA, and ROI targets, while managing budget pacing across the month and quarter.

Posted 10/2/2026full-timeKuala Lumpur • MalaysiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and managing user-acquisition campaigns across multiple platforms, with a strong focus on budget management, performance optimization, and data-driven decision-making. Proficient in negotiating with partners and agencies while ensuring compliance and effective tracking of campaign performance.

Highest-signal resume keywords

User Acquisition StrategyBudget ManagementNegotiation SkillsAd Fraud PreventionPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionCampaign ManagementBidding StrategiesAttribution TrackingConversion OptimizationData AnalysisCPA NegotiationAudience TargetingPerformance MetricsBudget Allocation

Soft Skills

Commercial AcumenMentoringCollaborationCommunication

Tools & Technologies

SalesforceAppsFlyerProtect360Programmatic DSPsMeta AdsTikTok AdsGoogle AdsApple Search Ads

Industry Keywords

CACCPAKYCIncrementality TestingAffiliate NetworksAd NetworksPerformance AgenciesInfluencer Platforms

About the role

Key responsibilities & impact

Plan, launch, manage, and optimise user-acquisition campaigns across Meta, TikTok, Google (Search and App Campaigns), Apple Search Ads, and programmatic DSPs against CAC, CPA, and ROI targets, while managing budget pacing across the month and quarter.
Develop bidding, targeting, and audience strategies, including first-party audience activation using Salesforce data where appropriate.
Set up and maintain tracking, conversion events, and attribution in AppsFlyer; configure partner integrations and postbacks; and monitor traffic quality with Protect360.
Reconcile media and partner-reported results against Salesforce, the source of truth, to ensure reporting and payments reflect real, validated users, and enforce rejections and clawbacks based on Protect360 findings and Salesforce validation.
Optimise beyond the first conversion by tracking down-funnel quality metrics, including activation, KYC completion, first deposit or transaction, and retention.
Build performance reporting and share clear insights and recommendations with stakeholders.
Contribute to channel-mix decisions, incrementality testing, and budget allocation across the growth portfolio.
Identify, evaluate, and onboard CPA partners, including affiliate and ad networks, performance agencies, app-install networks, and influencer or creator platforms.
Negotiate CPA rates, conversion definitions, payout terms, caps, quality clauses, insertion orders, and partner agreements.
Work with Creative, Product, Data, Finance, and Legal/Compliance teams to keep campaigns on-brand, compliant, and measurable.

Requirements

What you’ll need

4–7 years of experience, with a track record of scaling user acquisition against CAC targets across several channels.
Has independently owned a monthly budget of USD 50k+.
Strong commercial and negotiation skills with partners, agencies, or platforms.
Deep understanding of ad fraud patterns and prevention, ideally with Protect360 or similar tools.
Able to shape channel strategy, lead tests independently, and mentor junior team members.

Benefits

Comp & perks

Rewarding career development with regional exposure.
Continuous team-building activities.
Festive seasons and monthly birthday celebrations.
Medical, dental, optical, and gym benefits, along with various types of leave.
Young, vibrant, and open work culture.