Sales Director – East Coast Team Lead

BIG HAPPY

. Lead, coach, and develop a team of 3-4 sellers across Director, Senior Account Executive, and Account Executive levels .

Posted 11/3/2026full-timeNew York City • New York • United StatesSenior💰 $320,000 - $350,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in managing and developing sales teams, with a focus on exceeding revenue targets and fostering a collaborative culture. Proven ability to leverage established relationships within major advertising agencies to drive incremental revenue opportunities.

Highest-signal resume keywords

Advertising Sales ExperienceTeam ManagementEstablished Agency RelationshipsRevenue Target AchievementExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ReportingPipeline ForecastingAccount PlanningUpsell and Cross-Sell StrategiesMobile AdvertisingDOOH AdvertisingAdTech Experience

Soft Skills

CoachingCollaborationFeedback-Driven CulturePresentation Skills

Industry Keywords

Publicis GroupeWPPIndependent AgenciesClient-Direct RelationshipsMarket ReputationThought Leadership

About the role

Key responsibilities & impact

Lead, coach, and develop a team of 3-4 sellers across Director, Senior Account Executive, and Account Executive levels
Set clear goals, run regular 1:1s and account reviews, and hold the team accountable to revenue targets
Build a collaborative, feedback-driven culture that rewards experimentation and growth
Partner with the Head of East Coast Sales on hiring, team structure, and performance management
Open doors and accelerate deals across Publicis Groupe, WPP, and/or independent agencies using established relationships
Join key pitches and senior-level meetings to help win and grow major brand and agency accounts
Guide account planning and outreach strategy for agency and client targets
Create upsell and cross-sell playbooks focused on cross-channel mobile and DOOH
Own the team’s revenue number, pipeline forecasting, and sales reporting
Lead win-loss reviews and refine the sales process
Share market learnings and client feedback with the Head of East Coast Sales and broader leadership team
Collaborate with design, client services, and business intelligence to deliver successful campaigns
Strengthen Big Happy’s market reputation through thought leadership, industry events, and client case studies

Requirements

What you’ll need

6+ years in advertising sales, including direct agency-side selling or agency experience
3+ years managing and developing sellers, ideally including senior-level sellers
Established relationships within Publicis Groupe, WPP, and/or independent agencies, and proven skill navigating holding company structures
A network that can bring incremental revenue opportunities to Big Happy at major brands
A track record of leading teams that consistently exceed revenue targets
Excellent written communication and presentation skills, including with senior agency and client stakeholders
Comfort traveling to client meetings and industry events within the US
Applicants must be currently authorized to work in the United States on a full-time basis
Big Happy is not able to sponsor or take over sponsorship of employment visas
Successful completion of a background check
Preferred: Experience selling mobile and/or DOOH advertising
Preferred: AdTech experience
Preferred: Client-direct relationships at enterprise brands

Benefits

Comp & perks

Full-time position with a competitive base salary
Access to benefits, including Healthcare, Dental, and Vision
Unlimited PTO - take what you need
HSA/FSA match program
Participation in Big Happy’s stock program
Paid Parental Leave
Half Day Fridays (except Q4)
Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact