Director of Paid Advertising

BigLeap

. Lead Big Leap’s paid media strategy and execution, reporting to the President .

Posted 10/23/2026full-timeRemote • United StatesLead💰 $115,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Big Leap’s paid media strategy and execution, reporting to the President
Oversee innovation, team development, client relationships, and internal process improvements
Align paid media strategy with Big Leap and client goals in partnership with internal teams
Lead paid media innovation, guide strategy, review campaigns, and mentor team members
Grow and retain high-performing client accounts by addressing challenges, sharing insights, and highlighting Big Leap’s value
Partner with Client Success to drive results and identify account growth opportunities
Collaborate with sales, product, creative, and fulfillment departments on new channels and client success strategies
Oversee and refine departmental processes for efficiency, effectiveness, and scalability
Use data analysis to inform strategy and optimize performance across Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, and other ecommerce advertising channels using GA4, Looker Studio, and Excel
Report on product KPIs and goals, especially ROAS, CAC, conversion rates, and paid social and ecommerce performance
Coordinate delivery of the product to client services and clients
Develop and help train teams on client strategy, roadmap execution, and large initiative planning
Drive innovation and best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms such as TikTok
Exchange project data and information with internal peers and managers
Perform client relationship duties and other assigned duties

Requirements

What you’ll need

5+ years of experience in paid media account management or strategy
Strong expertise in paid social advertising, including Meta and TikTok, particularly for ecommerce brands
Experience with search advertising, including Google Ads and Bing Ads
Experience with LinkedIn, display, and programmatic advertising
Expertise in Meta Ads campaign strategy, creative testing, audience targeting, and performance optimization
Understanding of ecommerce metrics such as ROAS, CAC, and conversion rates
Proficient experience in managing a team
Minimum 2 years of experience in an agency environment or similar fast-paced setting
Ability to manage and advance multiple projects simultaneously
Experience in client-facing and client-relationship duties
Must be able to read, write, and speak English; some projects may require advanced skills
Prompt and regular attendance is required

Benefits

Comp & perks

Remote or Hybrid Work Capability
Flexible PTO
Flexible Work Hours
Wellness Reimbursement
Medical, Dental, Vision, 401K match, and Life Insurance benefits
Growth opportunities that will heighten your skill sets and enhance your career
High-ranking company culture and collaborative team dynamics