BigLeap

Performance Marketing

• Lead Big Leap’s paid media strategy and execution, reporting to the President
• Oversee innovation, team development, client relationships, and internal process improvements
• Align paid media strategy with Big Leap and client goals in partnership with internal teams
• Lead paid media innovation, guide strategy, review campaigns, and mentor team members
• Grow and retain high-performing client accounts by addressing challenges, sharing insights, and highlighting Big Leap’s value
• Partner with Client Success to drive results and identify account growth opportunities
• Collaborate with sales, product, creative, and fulfillment departments on new channels and client success strategies
• Oversee and refine departmental processes for efficiency, effectiveness, and scalability
• Use data analysis to inform strategy and optimize performance across Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, and other ecommerce advertising channels using GA4, Looker Studio, and Excel
• Report on product KPIs and goals, especially ROAS, CAC, conversion rates, and paid social and ecommerce performance
• Coordinate delivery of the product to client services and clients
• Develop and help train teams on client strategy, roadmap execution, and large initiative planning
• Drive innovation and best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms such as TikTok
• Exchange project data and information with internal peers and managers
• Perform client relationship duties and other assigned duties

Explore Director of Paid Advertising at BigLeap. Review requirements and application details.

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Director of Paid Advertising