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Director of Product Marketing
BillingPlatform. Lead BillingPlatform's product positioning, messaging, go-to-market strategy, competitive intelligence, pricing and packaging, and sales enablement .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for enterprise B2B SaaS, focusing on go-to-market strategy, competitive positioning, and sales enablement. Proven ability to drive measurable business outcomes through effective messaging, customer insights, and collaboration across teams.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market StrategyCompetitive AnalysisSaaS Pricing and PackagingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket SegmentationSales EnablementFinancial ModelingCustomer ResearchCompetitive IntelligenceMessaging DevelopmentPerformance MetricsProduct LaunchesROI Models
Soft Skills
Analytical SkillsCommunication SkillsStorytellingCollaboration Skills
Certifications & Qualifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications
Industry Keywords
Enterprise B2B SaaSBillingRevenue RecognitionPaymentsMonetizationFinancial TechnologyCompetitive Landscape
About the role
Key responsibilities & impact- Lead BillingPlatform's product positioning, messaging, go-to-market strategy, competitive intelligence, pricing and packaging, and sales enablement
- Define product marketing priorities, performance metrics, and measurable business outcomes
- Own ideal customer profiles, buyer personas, market segmentation, and differentiated messaging
- Lead product launches and go-to-market strategies
- Develop sales presentations, competitive battlecards, discovery guides, objection-handling resources, customer stories, and training materials
- Conduct market research, competitor analysis, and win/loss reviews
- Partner with Product Management on roadmap discussions using customer insights, market opportunities, and competitive intelligence
- Collaborate with Customer Success on onboarding, product adoption, customer education, cross-sell, expansion, and advocacy
- Develop pricing and packaging recommendations, ROI models, value-selling frameworks, and customer proof points
- Create product marketing content including case studies, product videos, presentations, blogs, and executive communications
- Establish repeatable product marketing processes, coordinate internal and external resources, and support industry events, conferences, and executive presentations
- Drive product adoption, revenue growth, and market differentiation through collaboration with Product, Sales, Customer Success, Finance, and Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven product marketing experience in enterprise B2B SaaS, including positioning, product launches, GTM strategy, and sales enablement
- Experience marketing complex technology solutions to business and technical stakeholders across multi-stage enterprise buying processes
- Demonstrated ability to develop differentiated messaging, competitive positioning, and customer-facing content
- Experience with SaaS pricing and packaging, customer research, competitive analysis, and financial modeling
- Strong analytical, communication, storytelling, and cross-functional collaboration skills
- Ability to demonstrate measurable business impact from product marketing initiatives
- Familiarity with billing, revenue recognition, payments, monetization, or financial technology is preferred
- Knowledge of the billing and monetization competitive landscape is an advantage
- Willingness to travel for customer meetings, conferences, training, and industry events
Benefits
Comp & perks- Competitive compensation
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- HSA
- FSA
- Health and wellness perks provided by medical carriers
- 401(k) match, 100% immediately vested
- Discretionary and charitable time off program
- Hybrid work ability for employees in the Denver, Colorado area