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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in end-to-end event strategy, planning, and execution, particularly for high-touch executive events. Proven ability to manage budgets, vendor negotiations, and cross-functional collaboration while driving AI adoption in event workflows.
Highest-signal resume keywords
B2B Field MarketingEvent ManagementAI Tools UtilizationBudget ManagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningVendor NegotiationData AnalysisPipeline Acceleration TrackingPerformance Management
Soft Skills
Cross-Functional CollaborationCoachingCommunication
Tools & Technologies
SplashCventHubSpotSalesforceMarketing Automation Platforms
Industry Keywords
B2B SaaSFintechExecutive EventsCustomer Lifecycle MarketingInternal Events
About the role
Key responsibilities & impact- Own the end-to-end strategy, planning, and execution of Billtrust’s curated executive event program across the U.S. and Western Europe
- Map event seats to live sales cycles or named expansion targets in partnership with Sales, Revenue Operations, and the CRO’s organization
- Manage vendor sourcing, venue contracting, invitations, guest-list curation, executive host coordination, on-site execution, and post-event follow-through
- Lead planning and execution of the annual Sales Kickoff and other major internal events
- Plan customer- and prospect-facing product launches, advisory sessions, and innovation showcases with Product Marketing and Product leadership
- Develop customer events with the CCO organization and customer lifecycle marketing manager
- Create strategic presence at industry events and develop sponsorship standards to maximize ROI
- Serve as the internal center of excellence for event standards, templates, and runbooks
- Hire, develop, and lead a growing team of field marketers
- Drive AI adoption across the team’s planning and reporting workflows
- Track pipeline acceleration, install-base expansion, and cost-per-senior-executive-engaged
- Report event program results to the CMO and CRO
- Manage the full events budget and make data-informed investment and reallocation recommendations
- Perform other duties as assigned
Requirements
What you’ll need- 10+ years of experience in B2B field marketing, event management, or demand generation, with a focus on senior executive audiences
- Proven track record planning and executing intimate, high-touch executive events
- Strong cross-functional collaboration skills with Sales, CRO, Product, and C-suite stakeholders
- Track record driving AI adoption across team workflows
- Experience using AI tools to automate logistics, generate personalized communications, synthesize post-event data, and improve program efficiency
- Experience managing and growing a team, including hiring, coaching, and setting performance expectations
- Strong budget management and vendor negotiation skills
- Preferred: Experience in B2B SaaS or fintech
- Preferred: Familiarity with Splash, Cvent, HubSpot, Salesforce, and marketing automation platforms
- Preferred: Experience planning events in Western Europe
- Preferred: Background coordinating large-scale internal events and managing multiple concurrent programs
Benefits
Comp & perks- Comprehensive health coverage
- Competitive retirement
- Generous PTO
- Parental leave
- Flexible work options
- Meaningful investment in professional development
- Potential eligibility for equity, commissions, or other variable performance-related bonuses