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Billtrust

Vice President, Commercialization

Billtrust

. Serve as the single accountable owner for each Lightning Strike from concept through go-to-market .

Posted 10/2/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in commercialization and go-to-market strategy, leveraging AI tools for market analysis and program management. Proven ability to lead cross-functional teams and manage multiple concurrent initiatives while ensuring successful product launches.

Highest-signal resume keywords
Commercialization StrategyGo-To-Market StrategyAI Tools ProficiencyProgram ManagementB2B Fintech Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingPricing StrategyLaunch Playbook DevelopmentMarket AnalysisOffer DefinitionUnit EconomicsSuccess Metrics DefinitionCross-Functional Team LeadershipRACI OwnershipBudget Management
Soft Skills
Executive CommunicationTeam DevelopmentStakeholder AccountabilityJudgment in Launch ReadinessCollaboration
Tools & Technologies
AI-Powered Program Management ToolsMarket Analysis ToolsLaunch Content Development ToolsPricing ToolsStatus Reporting Tools
Industry Keywords
B2BFintechSaaSCommercializationAnnual Operating PlanInvestment JustificationLaunch Calendar ManagementTiering ModelProgram TrackingMarket Pricing Analysis

About the role

Key responsibilities & impact
  • Serve as the single accountable owner for each Lightning Strike from concept through go-to-market
  • Own the company’s commercialization and launch playbook, including the RACI and launch tiering model
  • Define offers, target customers, pricing, scope, and sequencing using AI-assisted market and pricing analysis
  • Build and maintain the launch calendar across active Lightning Strikes
  • Recruit, lead, and develop a small tiger team
  • Convene marketing, product, sales, and delivery stakeholders and hold them accountable to the shared plan
  • Use AI-powered co-worker agents for program tracking, status reporting, and readiness checklists
  • Partner with marketing on launch content, including one-pagers, pricing sheets, demos, and proof points
  • Partner with sales leadership on enablement
  • Confirm implementation and support readiness before launch gates
  • Define success metrics and run post-launch checkpoints
  • Build the business case for commercialization headcount and cost
  • Represent the function in Annual Operating Plan discussions with Finance and executive leadership
  • Evolve the operating model as the discipline matures, using AI as a core lever

Requirements

What you’ll need
  • 10+ years of experience in commercialization, go-to-market strategy, or product marketing, with a track record of taking new offers from concept to launch
  • Demonstrated ability to build and lead a small, cross-functional team without direct authority over every function involved
  • Fluent using AI tools as a daily part of how you run launches — market and pricing synthesis, program tracking, and launch content
  • Strong pricing and packaging instincts, with experience defining offer scope, tiering, and unit economics
  • Experience building and operating a launch playbook with clear ownership (RACI) and tiering, and the judgment to hold back a launch that isn’t ready
  • Excellent executive communication skills, with experience presenting to senior finance and strategy stakeholders and defending headcount and investment asks
  • Proven program management rigor, with the ability to build and hold a launch calendar across multiple concurrent initiatives
  • Experience in B2B fintech or SaaS commercialization
  • Background partnering with strategy or corporate development functions on new business lines
  • Familiarity with AI-powered program management or market analysis tools
  • Experience building a function from scratch, including securing budget through an annual operating plan process

Benefits

Comp & perks
  • Comprehensive health coverage
  • Competitive retirement
  • Generous PTO
  • Parental leave
  • Flexible work options
  • Professional development investment