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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in B2B Product Marketing with a focus on defining product positioning, messaging architecture, and go-to-market strategies. Proven ability to leverage AI tools for marketing workflows and build high-performing teams in the fintech and accounts receivable sectors.
Highest-signal resume keywords
B2B Product MarketingGo-To-Market StrategyAI Strategy for MarketingExecutive CommunicationTeam Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMessaging ArchitectureMarket Intelligence ToolsSales EnablementCustomer Journey MappingPipeline TrackingRevenue Growth StrategyAI-Augmented WorkflowsPerformance ManagementOrganizational Design
Soft Skills
Influencing C-Suite StakeholdersCross-Functional Team AlignmentTalent DevelopmentInspiring LeadershipAnalyst Relations
Tools & Technologies
AI Content PlatformsMarket Research ToolsJasperPerplexityClaudeGong
Industry Keywords
FintechAccounts ReceivableB2B PaymentsEnterprise TechnologyCFO Buyer JourneyController Buyer JourneyAR Manager Buyer Journey
About the role
Key responsibilities & impact- Define and own Billtrust’s product positioning, messaging architecture, and value proposition framework across the full AR lifecycle portfolio
- Monitor the competitive landscape, synthesize buyer signals, and inform strategic positioning decisions using AI-powered market intelligence tools and co-worker agents
- Partner with the CMO and Product leadership to align product roadmap investments with market opportunity and translate technical capabilities into market-ready narratives
- Overhaul Billtrust’s product launch process and create high-impact market moments
- Build a launch framework covering company-wide enablement, customer validation, monetization strategy, and market narratives
- Establish an AI-accelerated launch playbook for launch assets, battlecards, and segment-specific messaging
- Develop and maintain buyer personas, customer journey maps, and segment-specific messaging
- Build and improve a sales enablement program for field and inside sales teams
- Deploy AI-powered content generation and personalization workflows for enablement assets
- Track and report product marketing’s contribution to pipeline, win rates, and revenue growth
- Recruit, develop, and inspire a high-performing product marketing team
- Represent Billtrust through analyst relations, industry events, and thought leadership programs
- Perform other duties as assigned
Requirements
What you’ll need- 12+ years of experience in B2B product marketing, with at least 4 years in a VP-level or equivalent leadership role at a SaaS or fintech company
- Proven track record defining product positioning and messaging for complex, multi-product portfolios targeting finance, AR, or enterprise technology buyers
- Demonstrated success leading go-to-market strategy for major product launches that drove measurable pipeline and revenue outcomes
- Experience setting AI strategy for a marketing function, including adopting AI tools, building AI-augmented workflows, and championing an AI-first culture across a team
- Strong executive communication and presence, with the ability to influence C-suite stakeholders, align cross-functional teams, and represent Billtrust with analysts and in the market
- Track record building and developing high-performing product marketing teams, including talent development, performance management, and organizational design
- Preferred: Experience in B2B payments, accounts receivable, or adjacent fintech verticals with familiarity of the CFO, Controller, or AR Manager buyer journey
- Preferred: Hands-on experience with AI content and research platforms such as Jasper, Perplexity, Claude, Gong, or similar deployed at scale across a marketing organization
- Preferred: Existing analyst relations experience with Gartner, Forrester, or IDC, including briefing management and inquiry programs
- Preferred: Experience in a high-growth or post-acquisition integration environment where organizational agility and cross-functional alignment were critical success factors
Benefits
Comp & perks- Comprehensive health coverage
- Competitive retirement
- Generous PTO
- Parental leave
- Flexible work options
- Meaningful investment in professional development