Senior Performance Marketing Specialist

Billy Goat Group

. Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs .

Posted 10/5/2026full-timeRemote • United StatesSenior💰 $75,520 - $111,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing data-driven performance marketing campaigns across Meta, TikTok, and YouTube, with a strong focus on incrementality measurement and AI-driven workflows. Proficient in creative testing and performance reporting to enhance brand awareness and growth.

Highest-signal resume keywords

Performance Marketing ExperienceIncrementality MeasurementAI FluencyMeta Ads ManagementTikTok Ads Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingIncrementality MeasurementData AnalysisCampaign OptimizationCreative TestingBudget ManagementAudience SetupReportingSQLMobile App Install Campaigns

Soft Skills

Strong Communication

Tools & Technologies

MetaTikTokYouTubeClaudeGeminiAppsFlyerBranchMotionPencilSmartly

Industry Keywords

EcommerceDTCMarketplaceResaleCreator-CommerceAffiliate NetworksSneakersStreetwear

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs
Plan and execute the creative testing roadmap, including briefs, test launches, and experiment readouts
Use Claude, Gemini, and internal AI workflows for strategic research and operations
Partner with the AVP of Growth to develop and improve AI workflows
Build and maintain weekly and monthly creative performance marketing reports
Partner with Brand and Creative on asset needs and translate performance insights into creative direction
Run holdout, geo-split, and incrementality tests; support the AVP of Growth and interpret results against platform-reported numbers
Identify new formats, placements, and platform features for testing
Provide final oversight to ensure AI-automated campaign operations launch accurately and on time
Execute data-driven marketing campaigns that build brand awareness, consideration, loyalty, and company growth

Requirements

What you’ll need

3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads
Experience with incrementality and/or MMM to measure true lift or causal performance
Comfort working in performance data, including pivot tables and dashboards
Practical AI fluency using LLMs and AI tooling for briefs, copy variants, creative iteration, and reporting
Strong written and verbal communication
Preferred: Experience in a marketplace, resale, ecommerce, or DTC business
Preferred: Familiarity with Motion, Pencil, Smartly, or AdCreative
Preferred: SQL or experience pulling data from Snowflake or BigQuery
Preferred: Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop
Preferred: Mobile app install campaign experience, including AppsFlyer or Branch
Preferred: Interest in or knowledge of sneakers, streetwear, and resale marketplaces

Benefits

Comp & perks

401K
Paid time off
Dental insurance
Medical insurance
Vision insurance
Disability insurance
Life insurance options