Billy Goat Group

Performance Marketing

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs
• Plan and execute the creative testing roadmap, including briefs, test launches, and experiment readouts
• Use Claude, Gemini, and internal AI workflows for strategic research and operations
• Partner with the AVP of Growth to develop and improve AI workflows
• Build and maintain weekly and monthly creative performance marketing reports
• Partner with Brand and Creative on asset needs and translate performance insights into creative direction
• Run holdout, geo-split, and incrementality tests; support the AVP of Growth and interpret results against platform-reported numbers
• Identify new formats, placements, and platform features for testing
• Provide final oversight to ensure AI-automated campaign operations launch accurately and on time
• Execute data-driven marketing campaigns that build brand awareness, consideration, loyalty, and company growth

Explore Senior Performance Marketing Specialist at Billy Goat Group. Review requirements and application details.