Director, HCP Marketing – Lupus

Biogen

. Lead the US HCP strategy and launch plan for lupus across indications.

Posted 10/15/2026full-timeCambridge • Massachusetts • United StatesLead💰 $199,000 - $274,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the US HCP strategy and launch plan for lupus across indications.
Translate HCP needs, market research, competitive intelligence, complex data, and medical expert feedback into messaging, strategic choices, and customer priorities.
Lead development of HCP message architecture, creative platform, and branded and unbranded campaigns.
Design and activate cross-functional competitive readiness plans.
Lead, coach, and develop the HCP marketing team, including Associate Directors and Senior Marketing Managers.
Develop personal and non-personal promotion strategies and field-facing campaigns, visual aids, objection handlers, educational resources, and other customer-engagement tools.
Own non-personal promotion across digital, email, web, paid media, print, video, and third-party platforms.
Drive sales force effectiveness through customer objectives, call priorities, resources, and pull-through plans.
Engage customer-facing teams and external HCP customers to derive insights and improve content, deployment, and customer experience.
Design coordinated customer journeys and channel sequencing.
Partner with Omnichannel, Insights and Analytics, Media, Technology, and agency teams to define segments and inform business decisions.
Set KPIs, assess impact, analyze performance data, and optimize content, channel mix, sequencing, timing, and investments.
Lead HCP programming and conference strategy, including congresses, non-CME industry sessions, exhibits, peer-to-peer education, and speaker programs.
Develop and govern the branded speaker bureau strategy with the Thought Leader Liaison team.
Oversee program content, faculty strategy, execution standards, measurement, and post-event insight capture.
Lead agency and vendor strategy, including selection, scope, briefing, and performance management.
Own the HCP marketing budget and investment recommendations.
Establish governance, timelines, accountability, and decision points across complex workstreams.
Build relationships with key customers, professional organizations, and external experts.

Requirements

What you’ll need

Bachelor's degree required; MBA or advanced degree in business, marketing, life sciences, or related field preferred.
10+ years of broad commercial experience in the pharmaceutical, biotechnology, or related healthcare industry, including 5+ years of marketing experience or equivalent.
Demonstrated experience leading HCP strategy and execution across personal promotion, non-personal promotion, and customer programming.
Previous product launch experience required; experience preparing a specialty or biologic brand for launch strongly preferred.
Proven track record developing and executing marketing strategies that achieve business objectives in a competitive marketplace.
Experience in immunology and specialty markets required; rheumatology and dermatology experience preferred.
Strong understanding of HCP omnichannel strategy, segmentation, customer journeys, media, content planning, performance measurement, and optimization.
Experience leading congress strategy, peer-to-peer education, speaker programs, and other professional programming preferred.
Strong scientific and medical aptitude, with the ability to communicate complex clinical concepts clearly and accurately.
Demonstrated success leading agency partners, cross-functional teams, complex budgets, and multiple high-priority workstreams.
Working knowledge of legal, regulatory, and compliance requirements governing pharmaceutical promotion and HCP engagement.
Experience in Sales or other commercial functions, including Market Access, Insights and Analytics, Patient Services, or Sales Management, preferred.
Ability to lead complex, highly visible work and translate direction into focused execution.
Ability to influence decisions across levels and functions and work effectively in a matrix environment.

Benefits

Comp & perks

Short-term and long-term incentives, including cash bonus and equity incentive opportunities
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation
Additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays
3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation