Director, US Omnichannel/Digital Engagement

Biogen

. Lead omnichannel/digital strategy and execution for upcoming US brand launches .

Posted 10/6/2026full-timeCambridge • Massachusetts • United StatesLead💰 $199,000 - $274,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading omnichannel and digital engagement strategies within the healthcare sector, focusing on brand launches and customer experience optimization. Proficient in translating complex strategies into actionable plans while ensuring compliance and performance measurement.

Highest-signal resume keywords

Omnichannel Strategy DevelopmentCustomer Journey MappingAI-Driven Engagement OptimizationMarTech Ecosystem KnowledgeEnd-to-End Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Omnichannel EngagementDigital Strategy ExecutionDecision Engine UtilizationExperience DesignPerformance Data InterpretationPersonalization FrameworksCampaign OptimizationBusiness Requirement TranslationCustomer TargetingContent Sequencing

Soft Skills

CollaborationTrusted PartnershipCommunication

Tools & Technologies

MarTech ToolsAI-Driven Orchestration ToolsAnalytics Platforms

Certifications & Qualifications

BA/BSMBA Preferred

Industry Keywords

PharmaceuticalBiotechHealthcare EngagementOmnichannel CampaignsPatient EngagementHCP Engagement

About the role

Key responsibilities & impact

Lead omnichannel/digital strategy and execution for upcoming US brand launches
Translate launch strategy and brand assets into omnichannel launch plans, including journey mapping, channel mix, and content sequencing
Drive and optimize customer experiences with support of a Decision Engine
Build launch-ready customer experiences across HCP and Patient segments
Ensure launch touchpoints from unbranded awareness through branded conversion are aligned, connected, and measurable
Serve as the dedicated Omnichannel/Digital Experience Architect for an assigned therapeutic area
Design engagement flows using next-best-action recommendations for customer, channel, content, and cadence
Guide Brand teams on experience design, channel appropriateness, and content sequencing
Serve as the primary contact for omnichannel/digital strategy and end-to-end execution
Own end-to-end planning, execution, and performance of campaigns
Collaborate with Media, Operations, Decision Science, IT, PRC, Privacy, Regulatory, Field, and Patient Services stakeholders
Serve as subject matter expert on Biogen’s MarTech ecosystem and AI-driven orchestration tools
Translate strategies and experience designs into business requirements
Ensure campaigns are implemented accurately, compliantly, and on time
Stay current on AI-enabled marketing, next-best-action, personalization, and emerging patient/HCP engagement channels
Interpret AI-driven insights and optimize next-best-action logic and campaigns
Champion tagging, tracking, and reporting readiness

Requirements

What you’ll need

Minimum of 10 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution in Pharmaceutical, Biotech
Proven experience leading Omnichannel and digital engagement strategies for brand launches using Decision Engines
Ability to translate brand strategy into cohesive, measurable HCP and Patient experiences across the full engagement funnel
Strong capability to own end-to-end omnichannel planning, execution, and performance
Solid working knowledge of AI-driven next-best-action frameworks, personalization, and orchestration engines
Ability to partner with analytics and operations teams to apply recommendations for channel, content, cadence, and customer targeting
Demonstrated ability to serve as a trusted omnichannel thought partner to Brand teams
Proven ownership of omnichannel campaigns from planning through execution and optimization
Hands-on experience translating omnichannel strategies and experience designs into clear business requirements for operational and IT teams
Strong understanding of MarTech ecosystems and digital activation processes
Ability to work effectively across Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, and Patient Services
Strong skills in customer journey mapping and experience design
Ability to interpret performance data and AI-driven insights and optimize engagement strategies
BA/BS required; MBA preferred

Benefits

Comp & perks

Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation
Additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Short term and long-term incentives, including cash bonus and equity incentive opportunities
Hybrid work arrangement