Senior Growth Marketing Manager

BiOptimizers

. Own new-subscriber acquisition at or below target CAC, including spend and outcomes .

Posted 9/21/2026full-timeRemote • United StatesSenior💰 $150,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition strategies, focusing on customer acquisition cost (CAC) optimization and subscription growth. Proficient in managing campaigns across Meta and Google platforms, with a strong emphasis on data-driven decision-making and creative testing.

Highest-signal resume keywords

Paid Acquisition ManagementMeta Ads ExpertiseGoogle Ads ManagementSubscription Acquisition ExperienceData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition Cost OptimizationCampaign StructureCreative TestingLanding Page OptimizationIncrementality MeasurementA/B TestingSearch-Term MiningAudience ConsolidationConversion Rate OptimizationFunnel-Stage Intent

Soft Skills

CollaborationCreativityAnalytical Thinking

Tools & Technologies

Google AnalyticsMeta AdsGoogle AdsRechargeAttribution Platforms

Industry Keywords

DTCConsumer BrandSubscription PlatformsOmnichannel DynamicsConsumer Wellness

About the role

Key responsibilities & impact

Own new-subscriber acquisition at or below target CAC, including spend and outcomes
Manage paid acquisition daily across Meta and Google
Scale profitable spend as quickly as the CAC target allows
Own acquisition offers and funnels, including first-order offers, subscribe-and-save mechanics, and checkout
Optimize subscription take-rate, first-order margin, and payback
Build and manage the creative and landing-page system that converts cold traffic into subscribers
Partner with creative and front-end development teams
Develop a repeatable creator-content testing pipeline
Graduate winning organic concepts into paid ads
Expand into upper-funnel video and TV, including linear and CTV, as the account scales
Measure video and TV spend for true incrementality
Contribute to BiOptimizers’ mission of biologically optimizing human health
Report into marketing leadership

Requirements

What you’ll need

7+ years of hands-on, in-platform paid acquisition experience for a DTC or consumer brand
Proven track record of acquiring new customers profitably at a target CAC and scaling spend without compromising economics
Subscription or recurring-revenue acquisition experience strongly preferred
Deep, hands-on Meta Ads management, including campaign structure, Advantage+ Shopping, broad targeting, creative testing, and budget scaling
Understanding of Meta’s Andromeda retrieval engine, CAPI/server-side signal quality, audience consolidation, and creative volume
Hands-on Google Ads management across Search, Performance Max, and YouTube
Experience with asset group construction, search-term mining, brand versus non-brand separation, and negative keyword discipline
Working knowledge of linear TV and/or connected TV buying and incrementality measurement
Strong command of landing-page and advertising message match, page speed, page structure, conversion rate, and downstream ad performance
Ability to specify, test, and iterate on landing pages
Working understanding of full-funnel creative and funnel-stage intent
Working knowledge of TikTok as a growth channel
Ability to build creator-content testing systems, source and brief creators, test organic content, and graduate winning concepts into paid ads
Fluency in data-driven decision-making and A/B testing
Comfortable with Google Analytics and attribution platforms
Bachelor’s degree in Marketing, Business, or a related field, or equivalent hands-on experience
Preferred: experience scaling subscriber acquisition for a consumer wellness or supplement brand
Preferred: experience with subscription platforms such as Recharge and optimizing subscribe-and-save offers and churn
Preferred: experience designing and reading geo holdout or incrementality tests
Preferred: familiarity with omnichannel dynamics involving DTC, Amazon, and retail

Benefits

Comp & perks

Fully remote position
Flexible work arrangements across time zones
Flexible working hours
Globally distributed team
Equal Opportunity Employer