BiOptimizers

Growth Marketing

• Own new-subscriber acquisition at or below target CAC, including spend and outcomes
• Manage paid acquisition daily across Meta and Google
• Scale profitable spend as quickly as the CAC target allows
• Own acquisition offers and funnels, including first-order offers, subscribe-and-save mechanics, and checkout
• Optimize subscription take-rate, first-order margin, and payback
• Build and manage the creative and landing-page system that converts cold traffic into subscribers
• Partner with creative and front-end development teams
• Develop a repeatable creator-content testing pipeline
• Graduate winning organic concepts into paid ads
• Expand into upper-funnel video and TV, including linear and CTV, as the account scales
• Measure video and TV spend for true incrementality
• Contribute to BiOptimizers’ mission of biologically optimizing human health
• Report into marketing leadership

Senior Growth Marketing Manager