Field Marketing Manager – EMEA

bits&birds

. Develop and execute regional marketing strategies and campaigns in alignment with global guidelines .

Posted 9/29/2026full-timeAhrensburg • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing regional marketing strategies, managing partner marketing programs, and optimizing communications initiatives. Proficient in stakeholder collaboration and performance measurement to drive continuous improvement.

Highest-signal resume keywords

B2B Marketing ExperienceProject Management SkillsDigital Marketing ProficiencyStrong Communication SkillsFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Regional Marketing StrategyCampaign PlanningPerformance MeasurementAnalytical MindsetInternal Communications Management

Soft Skills

Organizational SkillsStakeholder CollaborationPragmatic Approach

Tools & Technologies

CRM ToolsAI Tools

Industry Keywords

Partner MarketingTrade ShowsCustomer EventsMarketing Optimization

About the role

Key responsibilities & impact

Develop and execute regional marketing strategies and campaigns in alignment with global guidelines
Further develop the partner marketing program and partner portal
Design and manage internal communications for strategic initiatives and change processes
Identify regional marketing opportunities and translate business requirements into concrete initiatives
Plan and coordinate trade shows, customer events, and partner marketing activities
Create and coordinate regional marketing and communications materials
Maintain the partner portal and relevant marketing resources
Closely align marketing activities with Sales, Business Development, and regional stakeholders
Measure performance and continuously optimize marketing and communications activities

Requirements

What you’ll need

Several years of experience in B2B, field, or partner marketing and/or internal communications
Experience planning and implementing regional marketing campaigns and projects
Confident working with Sales, Business Development, and a range of stakeholders
Strong project management, organizational, and communication skills
Strategic yet pragmatic, hands-on approach
Experience with digital marketing, CRM, and AI tools is an advantage
Analytical mindset and a strong focus on continuous improvement
Very good German and English skills; additional languages are an advantage

Benefits

Comp & perks

Flexible working hours and the option to work remotely from home
Regular team events and group sports activities
Exciting projects and varied responsibilities with genuine scope to make an impact