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Bitsight

Senior Product Marketing Manager

Bitsight

. Own positioning, messaging, and go-to-market strategy for assigned solutions .

Posted 9/22/2026full-timeRemote • Massachusetts • United StatesSenior💰 $141,000 - $176,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in B2B product marketing and technical marketing with a strong focus on cybersecurity, particularly in attack-surface management and threat intelligence. Proven ability to develop compelling narratives and strategies that drive market adoption and influence product direction.

Highest-signal resume keywords
B2B Product MarketingCybersecurity ExpertiseCross-Functional LeadershipStrategic ThinkingExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product ManagementPositioning DevelopmentMarket StrategyContent CreationSales EnablementCompetitive AnalysisCyber Risk IntelligenceVulnerability ManagementThreat IntelligenceAttack-Surface Management
Soft Skills
Exceptional WritingPresentation SkillsInfluencing Without AuthorityCuriosity About AIStrategic Execution
Industry Keywords
Cyber ResilienceEnterprise CybersecurityThird-Party RiskMarket ActivationCustomer EngagementEmerging Security ChallengesMarket DynamicsProduct LaunchesSales PlaysThought Leadership

Tech Stack

Tools & technologies
Cyber Security

About the role

Key responsibilities & impact
  • Own positioning, messaging, and go-to-market strategy for assigned solutions
  • Develop narratives connecting attack-surface visibility, threat intelligence, business context, and remediation to improved cyber resilience
  • Articulate Bitsight’s value across enterprise, third-party, fourth-party, and supply-chain exposure
  • Translate complex technical capabilities into clear customer outcomes for executive, risk, and technical audiences
  • Partner with Product Management on customer, market, and competitive insights for product strategy and roadmap decisions
  • Lead cross-functional launches from strategy and messaging through content, enablement, campaigns, and market activation
  • Create messaging frameworks, presentations, solution briefs, web content, sales plays, competitive guidance, and thought leadership
  • Equip Sales and partners with knowledge, tools, and proof points
  • Build knowledge of buyers, use cases, competitors, market trends, and emerging AI-driven security challenges
  • Engage customers, analysts, and industry influencers to strengthen market credibility and shape category perception
  • Measure impact through adoption, pipeline, competitive performance, and revenue contribution
  • Shape how the market understands and adopts Bitsight’s cyber risk intelligence solutions
  • Influence product strategy and drive measurable adoption, pipeline, and growth

Requirements

What you’ll need
  • 7+ years of experience in B2B product marketing, technical marketing, product management, or a related go-to-market role
  • Meaningful experience in cybersecurity, preferably exposure management, attack-surface management, vulnerability management, threat intelligence, security operations, or third-party risk
  • Demonstrated success developing differentiated positioning, leading product launches, and enabling enterprise sales teams
  • Ability to understand technical products and turn complexity into concise, compelling stories
  • Strong knowledge of enterprise cybersecurity buyers, workflows, and market dynamics
  • Exceptional writing, presentation, and executive communication skills
  • Strong cross-functional leadership with the ability to influence without direct authority
  • Strategic thinking and ability to create strategy and execute the work
  • Curiosity about AI and its impact on security threats, security operations, and product marketing

Benefits

Comp & perks
  • Bonus or commission plan
  • Equity grant
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid parental leave
  • Flexible time off
  • 401(k) plan with employee and company contribution opportunities
  • Life insurance
  • Disability insurance
  • Tuition reimbursement
  • Inclusive culture
  • Reasonable accommodations for qualified individuals with disabilities or based on a sincerely held religious belief