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Bitso

Growth Marketing Specialist, B2B

Bitso

. Manage end-to-end logistics for B2B marketing events, including trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations .

Posted 9/16/2026full-timeMexico City • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing end-to-end logistics for B2B marketing events, including vendor management, budget oversight, and performance analysis. Proficient in utilizing HubSpot for marketing automation and CRM management, with strong analytical skills to drive data-informed decisions.

Highest-signal resume keywords
B2B Marketing ExperienceHubSpot Marketing Hub ProficiencyEvent ManagementAnalytical SkillsAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Event Logistics ManagementBudget ManagementVendor NegotiationData AnalysisCampaign AttributionLead ScoringEmail AutomationCRM Data HygienePerformance Dashboard CreationSEO/SEM Fundamentals
Soft Skills
Exceptional Organizational SkillsExcellent Written CommunicationExcellent Verbal Communication
Tools & Technologies
HubSpotGoogle AnalyticsLookerTableauWhovaCventDemandbase6sense
Industry Keywords
FintechFinancial ServicesEnterprise SaaSDemand GenerationABM Platforms

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Manage end-to-end logistics for B2B marketing events, including trade shows, hosted dinners, executive roundtables, webinars, virtual summits, and partner activations
  • Source, negotiate, and manage vendors, venues, A/V, catering, booth production, swag, event platforms, contracts, and payments
  • Build pre-event, during-event, and post-event engagement strategies to maximize pipeline impact
  • Capture and repurpose event content into downstream marketing assets
  • Own marketing budgets across events and campaigns, including forecasting, purchase order tracking, invoice reconciliation, and ROI reporting
  • Manage vendor and agency relationships and ensure deliverables are on time, on budget, and on brand
  • Maintain project management practices including timelines, briefs, status updates, and stakeholder alignment
  • Manage HubSpot workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards
  • Maintain CRM data hygiene, including UTM tagging, lead source tracking, duplicate management, and lifecycle stage accuracy
  • Build performance dashboards showing marketing impact on pipeline and revenue
  • Analyze campaign and channel performance and provide actionable recommendations
  • Use AI tools daily for content drafting, data analysis, creative production, vendor research, reporting, and process automation
  • Identify and implement automation opportunities across marketing operations
  • Monitor emerging AI-powered martech tools and recommend solutions
  • Collaborate with content and design teams to produce landing pages, emails, social content, one-pagers, presentations, and sales enablement materials
  • Write creative and content briefs aligned with campaign goals and brand standards
  • Coordinate webinar content, blog topics, and industry thought-leadership pieces with subject-matter experts
  • Work with Sales to align programs and events with pipeline goals, territory plans, and target account lists
  • Partner with Product Marketing to translate product narratives into demand generation campaigns and event messaging
  • Provide regular performance updates and strategic recommendations to leadership

Requirements

What you’ll need
  • 4+ years of experience in B2B marketing, ideally combining demand generation, events, and marketing operations
  • Growth mindset; metrics-driven and comfortable experimenting
  • Experience managing events and marketing budgets, vendor contracts, and multi-vendor logistics
  • Hands-on proficiency with HubSpot Marketing Hub and CRM
  • Strong analytical skills with spreadsheets, dashboards, and data
  • Daily, heavy use of AI tools for writing, analysis, automation, and creation
  • Exceptional organizational skills for managing multiple projects, deadlines, and stakeholders
  • Excellent written and verbal communication in English and Spanish
  • Based in Mexico City with availability for occasional travel
  • Experience in fintech, financial services, or enterprise SaaS B2B environments is nice-to-have
  • Familiarity with ABM platforms such as Demandbase, 6sense, or HubSpot ABM is nice-to-have
  • Experience with Google Ads, LinkedIn Ads, or Meta is nice-to-have
  • Knowledge of SEO/SEM fundamentals and content marketing strategy is nice-to-have
  • Experience with Google Analytics, Looker, or Tableau is nice-to-have
  • Experience with Whova, Cvent, or other event platforms is nice-to-have

Benefits

Comp & perks
  • Remote work arrangement
  • Full-time employment
  • Occasional travel availability
  • Use of AI tools and automation to improve productivity